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Add to Calendar 05/16/2019 08:00 AM 05/16/2019 8:00 pM Atlantic Standard Time SME Digital To recognize best practices in the use of the Internet as part of a marketing, advertising or public relations campaign in Puerto Rico. Puerto Rico Convention Center

ATTEND SME DIGITAL FORUM!

Save the Date! The SME Digital Forum will be back on May 16, 2019 at the Puerto Rico Convention Center, Early Bird Registration will open soon. Organized by the Puerto Rico Sales & Marketing Executives Association, this is the largest and most relevant event about Digital Marketing and Advertising in the Region. You’ll have access to top-notch speakers, as well as, the key findings of the 2019 Digital & Mobile Behavioral Study. Expand your business opportunities at the Networking & Expo Center and find out who are the 2019 winners of the SME Digital Awards.

Keynote Speakers

Juan Carlos Ortíz

President & CEO, DDB Latina (USA, Latin America & Spain)

Noelle LaCharite

Director Developer Marketing and Applied AI Engineer, Microsoft

Marcelo Pascoa

Global Head of Brand Marketing 

Burger King

Anitza M. Cox

Directora de Análisis y Política Social 

Estudios Técnicos, Inc.

Brian Yamada

Chief Innovation Officer VMLY&R

Kristen Lawrence

VP of client Success Grapevine6

Kevin Rehberg

VP Client Development Alliance for Audited Media

Yazmine M. Esparza

Vice-President, International Affairs & Tourism

Edelman

Carlos Córdoba

Co-founder 

audio.ad

Gonzalo Borrás

Managing Director

JustMob

Speakers

Agenda

8:00 AM   |

Continental Breakfast @ Networking & EXPO Center

9:00 AM   |

Opening Remarks

9:10 AM   |

2019 Digital & Mobile Behavioral Study by Anitza M. Cox, directora de Análisis y Política Social @ Estudios Técnicos, Inc.

10:05 AM   |

Digital Marketing Innovation by Marcelo Pascoa, Global Head of Brand Marketing @ Burger King

10:55 AM   |

Break @ Networking & EXPO Center

11:20 AM   |

Simultaneous Sessions (choose one)


1) Turn Relationships into Revenue with Social Selling by Kristen Lawrence, VP of client Success @ Grapevine6


2) Panel: Embracing Data by various Brands


3) The New Normal: Digital Crisis Preparedness and Best Practices by Yazmine M. Esparza, Vice-President, International Affairs & Tourism @ Edelman

12:10 PM   |

Networking Lunch & Startup Showdown

1:30 PM   |

Simultaneous Sessions (choose one)


1) The New Era of Marketing: Experience Age and the role of CX to help brands get there by Brian Yamada, Chief Innovation Officer @ VML


2) The hidden costs of digital ad fraud by Kevin Rehberg, VP Client Development @ Alliance for Audited Media


3) Panel: Audience Driven Media by Carlos Córdova, Co-founder @ audio.ad & Gonzalo Borrás, Managing Director @ JustMob

2:20 PM   |

The Crossover Era by Juan Carlos Ortiz, President & CEO @ DDB Latina (USA, Latin America & Spain)

3:10 PM   |

Break @ Networking & EXPO Center

3:35 PM   |

AI for All: How to infuse application with intelligence and conversational AI by Noelle LaCharite, Director Developer Marketing and Applied AI Engineer @ Microsoft

4:25 PM   |

SME Digital Awards

5:45 PM   |

Networking Happy Hour sponsored by Medalla, Magna, Absolut & Jameson

WHO ATTENDS SME DIGITAL?  

SME Digital attendees represent a wide variety of companies such as national brands, advertising and digital agencies, service & technology providers, media and communications, startups, universities, professional associations, non-profits and much more. At the Event you will able to network with 1000+ CMO’s, VP’s and Directors of Marketing; Account VP’s, Directors and Executives; Strategic Planners, Creative Directors, Digital Marketers, Content Creators, PR professionals, Social Media Managers, Bloggers, Influencers, Sales Professionals, College Students & Professors, Business Owners and Entrepreneurs, to mention a few.

Expand your business opportunities at the Networking & EXPO Center!

Find digital solutions, attend the free DIGI Talks and network with more than 1,000 professionals in one place! The EXPO Center will be open to the public from 8:00 a.m. to 7:30 p.m. and it will include 30+ companies and startups who offer products, services or apps for the local market. If you are looking for media monitoring services, programmatic solutions, digital agencies, tech companies, research companies, new technologies, audiovisual services, media alternatives, telecommunication and Internet providers, among others, this is the place to be.  


SME Members

General Public

8X10 

Booth Space

$695

$595

VIP Lounge or Auto Exhibit

$995

$795

Customized 

VIP Lounge*

$1,800

$1,600

*Price includes: 10x10 space, branded tower with monitor, branded counter, 2 chairs or ottomans, coffee table and rug. SME takes care of everything, due date to order customized VIP Lounge: April 26th

For more details on SME Digital 2019:

CONTACT US

The 2019 Digital & Mobile Behavioral Study was commissioned by SME Puerto Rico to Estudios Técnicos, Inc. and it’s carried out with a probabilistic sample representative of the population of Puerto Rico based on gender, socioeconomic level and age. In the Study you will find information about Content consumption: Video & Audio Streaming, Interaction in social networks, Internet personalities and their level of influence, Use of mobile and tablet applications, Online advertising, offers and promotions, Online shopping, Incidence of Internet use, user and non-user profiles, Access places, Most visited pages: local and international, and Activities carried out online. The 2019 SME Digital & Mobile Study will be available for sale through the SME.

Digital & Mobile Behavioral Study

The Sales and Marketing Executives Association (SME) Digital Committee created the SME WebAd Awards in 2007 to recognize best practices in the use of the Internet as part of a marketing, advertising or public relations campaign in Puerto Rico. For its first year, only one prize was awarded, while the overwhelming interest in the awards resulted in an additional 4 categories being added for 2008. In 2011, the Digital Committee changed the name of the awards to SME Digital Awards to account for the evolution of the digital industry. As a result of the continuous evolution of the digital industry, on a yearly basis, the SME Digital Awards Committee reviews the categories in order to incorporate new areas for a total of 11 awards in 2018.

Awards Overview

The SME Digital Awards are open to all organizations and individuals such as: technology startups, design firms, digital agencies, advertising agencies, media companies and brands involved in the process of developing marketing, advertising or public relations campaigns running during the qualifying period of 12 months, starting on January 2018 and finishing on December 2018. Campaigns or projects that started on 2018 can provide results up to February 2019.


Participating campaigns or projects may compete in up to 3 categories. The creative conceptualization of all submissions must be developed in Puerto Rico for the Local Market, except in the Best Execution made in Puerto Rico for International Markets Category. Adaptations of Global Campaigns cannot be submitted.

Elegibility

If an entry is submitted to multiple categories, fees are payable for each category in which an entry is submitted. Checks need to be received by the SME before the local Jury starts to review the entries or the Nomination will be disqualified.

Fees may be paid by credit card or check.

Non-members

1 category per case or campaign: $125 Early Bird due on March 15, 2019 | $150 due on April 2nd, 2019 

SME Members &

Non-Profit Organization

1 category per case or campaign: $75 Early Bird due on March 15, 2019 | $100 due on April 2nd, 2019

MEMBERS &

NON-PROFIT

Early Bird

MEMBERS &

NON-PROFIT

Regular Entry

NON-MEMBERS

Early Bird

NON-MEMBERS

Regular Entry

SME Digital Awards, recognizing the best digital campaigns in Puerto Rico.

Best 360º Campaign

• Campaigns integrating and using digital as a main campaign component complementing and leveraging the overall 360˚ strategy.

• Integration is key, as digital gives you the opportunity to spark user interaction and create unique brand experiences.

• Special attention will be given to the uniqueness of the implementation and integration.

Best Social Media Campaign

• Marketing originally designed for social media platforms such as, but not limited to, Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube. The Jury will be looking for use of social that, for example, highlights:


Social Media Campaign

Community Building

Community Management

Social Data and Insight

Overall Social Presence

Social currency and commerce

Use of writing, photography

or design

Conversion Strategies

Best Social Responsibility Campaign

• Non-profit or Corporate Social Responsibility Campaigns, projects or promotions integrating and using digital as the main medium to rally support, communicate with advocates and inspire action.

• We are looking for unique and creative uses of digital and social media to reach specific non-profit campaign goals.

Best Online Promotion

• Campaigns promoting a product, contest or event during a limited period of time (maximum of 2 months) and using digital as the key element for the effort.

• Entries may include Websites, Apps, Microsites, Landing Pages, Games, Mobile if they have a set launch and termination date.

Best Mobile Execution

Most creative, innovative and engaging mobile and tablet experience. The Jury will be looking for campaigns or projects that, for example, highlight:


• New Mobile App

• Mobile for Augmented Reality

• New Game or use of Gaming for

  Brands

• Mobile for Activation by Location

  or Proximity

• Campaigns that the main focus

  was mobile devices

Best Web

UI & UX

The Jury will be looking for best in class projects or platforms that, for example, highlight:


• User Experience (UX)

• Interface & Navigation (UI)

• New Website, Microsite or

  Web Service

• Web based Game or use of •

  Gaming for Brands

Best Video

Execution

The Jury will be looking for the best campaigns that the main asset was a video.

• We are looking for video 

  conversion campaigns

• Unique use of video content in a

  social platform

• Unique use of video content in a

  digital platform

• Great use of 360º Videos or VR

Best use of Content Marketing

The Jury will be looking for best in class projects or platforms that, for example, highlight:


• Use of Co-Creation & User

  Generated Content

• Use of Video Content such as

  Webisodes, Branded Series

• Use of Influencer, Celebrity

  Blogger or Outreach Programs

Best use of Data Driven Solutions or Campaigns

• Data driven solutions for the purpose of developing new services, customer acquisition or retention, improving operational performance, understanding competitors, among others, in which the Data was the source or outcome of the solution. Special emphasis will be given to the submissions that demonstrate clearly the use of data to achieve its results.

• This includes: eCommerce Platform, use of Social Listening Tools or Techniques, websites, mobile apps, loyalty programs and CRM, to mention a few examples

Best Campaign for International Market

Digital campaigns or projects developed in Puerto Rico for other markets.

People’s Choice

Award

On May 16, 2019 at the SME Digital Forum, participants will have the opportunity to select the People’s Choice Award within the 10 Category Winners. The voting process will be electronic.

Best 360° Campaign

BRONCE

"Road To Greatness"

Ford | J. Walter Thompson

Best Social Media Campaign

ORO

"#OreoCode"

Oreo | McCann San Juan


PLATA

"No Vamos a Parar"

T-Mobile | Viviré


BRONCE

Pepsi hace música del árbol caído"

Pepsi | Contáctica


BRONCE

"No te Pierdas"

Medalla Light | DDB Latina

Best Social Reponsibility Campaign

ORO

"Daddy Yankee vs. Cáncer"

Susan G. Komen | J. Walter Thompson


BRONCE

"No Vamos a Parar"

T-Mobile | Viviré

Best Online Promotion

ORO

"Vive Las Plenas"

Pepsi | J. Walter Thompson


PLATA

"Borden Home Chef"

Borden Puerto Rico | KIS Digital


BRONCE

"Bella on a Budget"

Walmart | DDB Latina

Best Use of

Content Marketing

ORO

"Vive Las Plenas"

Pepsi | J. Walter Thompson


ORO

"Daddy Yankee vs. Cáncer"

Susan G Komen | J. Walter Thompson


ORO

"#OreoCode"

Oreo | McCann San Juan


PLATA

"Celebra tu Barra"

Coors Light | Y&R


BRONCE

"Color your Mood"

Maybelline New York | McCann San Juan


BRONCE

"Bella on a Budget"

Walmart | DDB Latina

Best Use of Data Driven Solutions or Campaigns

BRONCE

"Puma Fast Pay"

Puma Energy | DDB Latina

Best Campaign for International Market

ORO"

We are Ready Series"

Puerto Rico | KOI Americas

Categories

Best Video Execution

ORO

"Alcanza tu Medalla"

Medalla Light | DDB Latina


PLATA

"Celebra tu Barra"

Coors Light | Y&R


PLATA

"Daddy Yankee vs. Cáncer"

Susan G Komen | J. Walter Thompson

2018 Winners

Who will win in 2019?

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