MAY.16.24
Puerto Rico Convention Center
MAY.16.24 / Puerto Rico Convention Center

Attend the SME Digital & Innovation Forum: Amplified Intelligence

In today's dynamic digital landscape, technological innovations continually reshape our operational landscape. As we navigate this evolving environment, it's crucial to acknowledge the coexistence of technology and human intellect.

Join us at this year’s event, Amplified Intelligence, where we'll explore the convergence of human intellect and technology within the field of sales & marketing to discuss cutting-edge topics like AI, Convergence TV, Mixed Reality, Livestream Commerce, Influencer Marketing, Funnel Hacking, and more.

Hosted by the Sales & Marketing Executives Association of Puerto Rico (SME), this premier event is the region's largest and most relevant gathering for digital marketing, advertising, and innovation. With a stellar lineup of speakers, insights from the 2024 Puerto Rico Digital Trends Study, and unparalleled networking opportunities, you'll acquire the knowledge and inspiration essential to remain at the forefront of industry advancements. Join us in unlocking the combined potential of human ingenuity and technological capabilities for smarter business strategies.

Registration Fee: $200 SME Member  |  $250 Co-Worker of an SME Member  |  $275 General Public.

Registration Fee increases 10% on May 11th.  

Register Here

Look Who's Speaking!

Shawn Makhijani

SVP of Business Development & Strategy
NBC UniversalTelevision & Streaming and NBC Spot On

Anitza M. Cox

DIRECTOR  SOCIAL ANALYSIS AND POLICY DIVISION
ESTUDIOS TÉCNICOS, INC.

Scott J. Brinker

Editor, chiefmartec.com
VP Platform Ecosystem,
HubSpot

Camila Romero

Managing director
The Electric Factory, uruguay

Verónica Avilés

eCommerce Strategist, Author, Podcaster & Speaker

Alex Thilen

Co-Founder & VP of Digital Strategy
Opascope

Paola Rojas Figuera

Manager, Influencer Marketing
Loud And Live

Hansel J. López

VP Business Analytics
Loud And Live

Jorge Pabón "El Molusco"

Pamela Noa

Héctor José Torres "De PlayMaker"

Manuel Calderón

director
v2a CONsulting

Xavier Diví

director
v2a CONsulting

Viridiana Bejar

Commercial director
iion

Maristella Collazo-Soto, LL.M

Capital partner
Ferraiuoli, LLC

Idalis Montalvo

President, SME Puerto Rico
VP of Marketing & Public Relations,
Oriental  

Aisha Burgos

Director, 2024 Organizing Committee
VP of Technology Partnerships,
NUMATEC

Celeste Martínez, MC

Digital Marketing/Social Media Professor and Curriculum Designer in Higher Education

Francisco “Hambo” López, MC

Founder & Host
Yo Soy un Gamer

Obed Borrero, MC

"El Tech Guru" CEO & President Virtualizate.Net

Juan Carlos Pedreira, MC

Partner/digital strategist
Social Business hub, inc.

View Program
More speakers will be announced soon!

2024 Puerto Rico Digital Trends Study

With a sample size of 1,000 people representative of Puerto Rico’s population by gender, age, geographic region, and socioeconomic level, the 2024 Puerto Rico Digital Trends Study findings will offer valuable statistical data about digital trends and behavior of consumers in Puerto Rico.  Buyers will receive a General Population Results Report and access to the Data Visualization Tool from Estudios Técnicos, Inc.  Fieldwork will take place from February to April 2024. For Marketing, Advertising and Media professionals, as well as Companies, Government and Academia, the Study provides vital information when developing digital and business strategies.

Order you Copy

2024 SME Digital Awards

Through the SME Digital Awards, the Sales and Marketing Executives Association of Puerto Rico recognizes best in class technology-based strategies and campaigns developed in Puerto Rico for local and international markets. For 2024, both local campaigns and campaigns developed in Puerto Rico for international markets, competed across all the categories.  A Local Jury voted for the Shortlist and award winners are selected by an International Jury.

To see the Shortlist of this edition of the festival, click on each category:

Social Platform Campaign
  • 1. Añade una Silla: Universal | Lopito, Ileana & Howie
  • 2. Burger King, La Casa de PR: Burger King | De La Cruz/Ogilvy
  • 3. Calles con Nombre de Mujer: Garage Isla Verde | Sajo//McCann
  • 4. Colombia Merece la Verdad: Kellogg’s & Chocoramo | Contáctica
  • 5. Hackeando el Margarita Day: Taco Bell | Arco Publicidad
  • 6. Lo viste en vivo: Directv | Lopito, Ileana & Howie
  • 7. Mountain Faces: Kia Puerto Rico | DDB Latina Puerto Rico
  • 8. Primero La H: La H | DDB Latina Puerto Rico
Branded Content
  • 1. BombaGPT: Coors Light | VML
  • 2. Cuidemos las Tetas: Sociedad Americana Contra el Cáncer | Lopito, Ileana & Howie
  • 3. Fuego Menú: Voy Turisteando / Compañía de Turismo de Puerto Rico | VMLY&R
  • 4. Mic Drop: La H | DDB Latina Puerto Rico
  • 5. Mountain Faces: Kia Puerto Rico | DDB Latina Puerto Rico
  • 6. Primero La H: La H | DDB Latina Puerto Rico
  • 7. Saca tu encanto: McDonald’s | DDB Latina Puerto Rico
  • 8. Same Shirt Prank: Empresas Fonalledas/Plaza Las Américas y Plaza Del Caribe | De La Cruz/ Ogilvy
  • 9. Somos Seguros EN Vida: Triple-S | Contáctica
  • 10. Team Rubio, Récord Guiness: Universal | Lopito, Ileana & Howie
  • 11. Time, Captured: Don Q | DDB Latina Puerto Rico
User Generated Content (UGC)
  • 1. Born to Mix: Absolut | SUP3RNOVA
  • 2. Colombia Merece la Verdad: Kellogg’s & Chocoramo | Contáctica
  • 3. La Esquina de la Innovación: Chocoramo | Contáctica
  • 4. Magenta Moment:  T-Mobile Puerto Rico | DDB Latina Puerto Rico
Influencer Marketing
  • 1. Buuoy: Liberty Puerto Rico | WILD FI Puerto Rico
  • 2. Burger King, La Casa de PR: Burger King | De La Cruz/Ogilvy
  • 3. Cuélgale al Fraude como Abu la Fabu: ATH Móvil | Chat Agency
  • 4. Hackeando el Margarita Day: Taco Bell | Arco Publicidad
  • 5. Mic Drop: La H | DDB Latina Puerto Rico
  • 6. Mi Navidad Es Un Palo: Palo Ready | P2P Marketing Agency
  • 7. Míralos Bien: KFC | Arco Publicidad
  • 8. Mis Quesitos son de Selectos: Supermercados Selectos
  • 9. The Lite Ugly Sweater: Miller Lite | P2P Marketing Agency
  • 10. Trailblazing Beer Day in Puerto Rico: Miller Lite | P2P Marketing Agency
  • 11. Tumba la Tiraera 2023: Compañía de Turismo de Puerto Rico / Voy Turisteando| VML
  • 12. Un regreso a clases inolvidable es posible: Walmart Puerto Rico | DDB Latina Puerto Rico
  • 13. Whopper vs. WhoppeL: Burger King | De La Cruz/Ogilvy
Social Responsibility
  • 1. Adopta Sueños: Adopta Ahora | DDB Latina Puerto Rico
  • 2. Calles con Nombre de Mujer: Garage Isla Verde | Sajo//McCann
  • 3. Cuidemos las Tetas: Sociedad Americana Contra el Cáncer | Lopito, Ileana & Howie
  • 4. Healthy Miles: Garage Isla Verde | Sajo//McCann
  • 5. Jingle Therapy: Asociación de Alzheimer de Puerto Rico | VML
  • 6. Liberty Puerto Rico STICARES: Liberty Puerto Rico | WILD FI Puerto Rico
  • 7. Listos101: Oriental | Lopito, Ileana & Howie
  • 8. New Old News: UNICEF | WILD FI Puerto Rico
  • 9. Píntate por Ellas: Hospital Auxilio Mutuo | Adworks
  • 10. Ponte en su piel: L'Oréal LDB | DDB Latina Puerto Rico | DOT
Data-Driven Media Strategy
  • 1. Candydatos: D1ANA Consultancy | WILD FI Puerto Rico
  • 2. SKAI: NUC University | WILD FI Puerto Rico
  • 3. The Authentic Campaign: Banco Popular de Puerto Rico | Contáctica
  • 4. The Credit Match: Banco Popular de Puerto Rico | Contáctica
New!
Gaming
  • 1. Palito Challenge: Claro Puerto Rico | Badillo Saathci & Saatchi
  • 2. Papá Primero: L'Oréal Caribe | YSL, Ralph Lauren & Giorgio Armani | SUP3RNOVA
  • 3. Parranda Sí Puedo: Oriental | Lopito, Ileana & Howie
Digital User Experience and Interface Design (UX/UI)
  • 1. Busca Pasteles: Medalla Light | DDB Latina Puerto Rico
  • 2. Healthy Miles: Garage Isla Verde | Sajo//McCann
  • 3. Papá Primero: L'Oréal Caribe | YSL, Ralph Lauren & Giorgio Armani | SUP3RNOVA
  • 4. Pasaporte a la Aventura: Compañía de Turismo de Puerto Rico | KIS
    Sales Through Digital Channels
    • 1. Cheeseburger Day: McDonald’s | DDB Latina Puerto Rico
    • 2. De Pueblo a tu casa con GE Appliances: GEA | Lopito, Ileana & Howie
    • 3. Palito Challenge: Claro Puerto Rico | Badillo Saathci & Saatchi
    • 4. The Credit Match: Banco Popular de Puerto Rico | Contáctica
    MEDIA CHANNELS DIGITAL INNOVATION:
    • 1. #ChateaConPlatea: PlateaPR | Red Ventures Puerto Rico – PlateaPR
    • 2. For the first time: A Liberty / Trap House Latino collab: Liberty | VML
    New!
    Innovative Use of Technology
      • 1. #ChateaConPlatea: PlateaPR | Red Ventures Puerto Rico – PlateaPR
      • 2. BombaGPT: Coors Light | VML
      • 3. Born to Mix: Absolut | SUP3RNOVA
      • 4. La Esquina de la Innovación: Chocoramo | Contáctica
      • 5. Re/Usables: SuperMax | De La Cruz/Ogilvy
      • 6. Un regreso a clases inolvidable es posible: Walmart Puerto Rico | DDB Latina Puerto Rico

      This year’s award goes beyond the use of technology to recognize solutions being developed in Puerto Rico:

      Tech Solution Development
      • 1. El Chatcho: Ramo | Contáctica
      • 2. Pasaporte a la Aventura: Compañía de Turismo de Puerto Rico | KIS
      • 3. Re/Usables: SuperMax | De La Cruz/Ogilvy
      New!
      The open call ends on Friday, March 1, 2024, and the Association offers a Last Chance Entry until March 8, 2024.
      SUBMIT YOUR CASE

      If you are an SME Active Member  or if you represent a non-profit organization, enter the Promo Code DSC-50 to receive a $50.00 discount on each nomination (the Last Chance entry fee of $175 will apply if you do not include the promo code on each registration).

      2023 International Jury

      Once again, a Local Jury selected the Shortlist and award winners were selected by an International Jury.
      It’s important to mention that agency judges did not vote in categories where their clients or their client’s competitors were nominated.

      About SME Puerto Rico

      The Sales & Marketing Executives Association of Puerto Rico (SME) is a non-profit organization that brings together a community of more than 600 Marketing, Advertising, Media and Sales professionals from major corporations and local business, as well as College Students. In our efforts to further their professional development, throughout the year, the Association offers educational events focused on global trends and innovation, promotes Networking and Business opportunities, gives prestigious awards and commissions various research studies. Our membership is an investment in your professional career, as well as an excellent opportunity to network and expand your business opportunities.

      Become a member today and save on your event’s registration!  Group discounts available.

      SME Membership
      2023-24 Board of Directors

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