DAYS
HOURS
MINUTES
SECONDS
Add to Calendar 05/16/2019 08:00 AM 05/16/2019 8:00 pM Atlantic Standard Time SME Digital To recognize best practices in the use of the Internet as part of a marketing, advertising or public relations campaign in Puerto Rico. Puerto Rico Convention Center

ATTEND SME DIGITAL FORUM!

Save the Date! The SME Digital Forum will be back on May 16, 2019 at the Puerto Rico Convention Center, Early Bird Registration will open soon. Organized by the Puerto Rico Sales & Marketing Executives Association, this is the largest and most relevant event about Digital Marketing and Advertising in the Region. You’ll have access to top-notch speakers, as well as, the key findings of the 2019 Digital & Mobile Behavioral Study. Expand your business opportunities at the Networking & Expo Center and find out who are the 2019 winners of the SME Digital Awards.

KEYNOTE SPEAKERS

Juan Carlos Ortíz

President & CEO, DDB Latina (USA, Latin America & Spain)

Noelle LaCharite

Director Developer Marketing and Applied AI Engineer, Microsoft

Marcelo Pascoa

Global Head of Brand Marketing 

Burger King

Anitza M. Cox

Directora de Análisis y Política Social 

Estudios Técnicos, Inc.

Brian Yamada

Chief Innovation Officer VMLY&R

Scott Bielby

Head of Product & Growth, Grapevine6

Kevin Rehberg

VP Client Development Alliance for Audited Media

Yazmine M. Esparza

Vice-President, International Affairs & Tourism

Edelman

Carlos Córdoba

Co-founder 

audio.ad

Gonzalo Borrás

Managing Director

JustMob

SPEAKERS

Álvaro Meléndez

Head of North America & The Caribbean de Grupodot

Marisa Pujals

Directora de Inteligencia y Estrategia Corporativa de GFR Media

Enrique I. Martel

VP of Digital Marketing, Product and Segment de Banco Popular de PR

Carolina Bermúdez

Digital Brand Manager de L’Oréal Caribe

Continental Breakfast
Opening Remarks by Melissa Burgos, SME President and Ivelisse Cortés, director of the 2019 SME Digital Forum Organizing Committee
In this session we’ll present highlights of the 2019 findings in areas such as content consumption: video & audio streaming, Interaction in social networks, Internet personalities and their level of influence, use of mobile and tablet applications, online advertising, online shopping, incidence of Internet use, most visited pages: local and international, and activities carried out online.
This Keynote will focus on how in today’s marketing and throughout the world we are living in an era of biped brands, where storytelling and technology walk and run together in sync, where innovation acquires value in cultural relevance and not necessarily in product benefit.
Break and Networking.
  1. Turn Relationships into Revenue with Social Selling by Scott Bielby, Head of Product & Growth @ Grapevine6

    The rapid rise of social selling has created new opportunities for professionals to connect with prospects, build relationships, and earn more business, faster. At its core is the ability to leverage content to influence the buying decision. During this session, attendees will learn how to leverage content sharing best practices to generate positive business results.


  2. Embracing Data Panel by Enrique Martel, VP of Product, Segment and Digital Marketing @ Banco Popular; Hilda Rodríguez, directora de Mercadeo @ SuperMax; Carolina Bermúdez, Digital Brand Manager - Consumer Products Division @ L’Oréal Caribe; Marisa Pujals, directora de Inteligencia y Estrategia Corporativa @ GFR Media & Alvaro Meléndez, Head of North America & The Caribbean @ Grupodot

    This panel will present a local perspective on how brands are using Data to develop marketing and advertising strategies, as well as, new services in the Island.


    This panel is presented by GFR Media.

  3. The New Normal: Digital Crisis Preparedness and Best Practices - Yazmine M. Esparza, Vice President, International Affairs & Tourism @ Edelman

    Real and fake news, as well as, all kinds of information travel at the speed of light in the digital space. Now it’s more important than ever to understand how users consume and share information so you can prepare appropriately and protect your organization’s reputation. This session will offer a look into the new realities of the digital space and tips to consider when managing an online crisis.

Almuerzo.
  1. Marketing in the Experience Era by Brian Yamada, Chief Innovation Officer @ VMLY&R

    We live in a more connected age than ever, and as marketers, we have more tools and data at our disposal than ever before. So why are most brands either stagnant or in decline? This presentation examines the meteoric rise in customer expectations. And discusses how brands must stop interrupting and start creating value to become what our customers seek. This includes real world examples of marketing that blurs the line between selling and services and recommendations for the application to CX methodologies to create connected brands.

    This session is presented by VMLY&R.

  2. The Hidden Costs of Digital Ad Fraud by Kevin Rehberg, VP Client Development @ Alliance for Audited Media

    The digital advertising industry is at a crossroads when it comes to fraud. Media buyers are demanding more accountability and demonstrable KPIs tied to business outcomes. This session will walk through how it has become such a huge problem, who is impacted the most by it and what can be done to ensure your advertising spend isn’t wasted. We will also discuss examples of recent digital ad fraud and how it has caused some buyers to slash their digital budgets.

    This Panel is presented by Ometrika.

  3. Audience Driven Media Panel by Carlos Córdoba, Co-founder @ audio.ad & Gonzalo Borrás, Managing Director @ JustMob

    This Panel will focus on areas such as how to create effective programmatic audio advertising for your campaigns, how video ads complements Multi-Channel Storytelling, as well as, why using mobile advertising increases audience reach.

This session will provide an in depth look at the brand’s most innovative marketing and advertising campaigns.
Break and Networking.
This session will teach you proven best practices for designing voice user interfaces (VUI), how to maximize usability of your voice experience, and how to create compelling voice experiences with the Alexa Skills Kit (ASK) and Microsoft Azure.

This Keynote Session is presented by KOI IXS.
Presentation of the SME Digital Awards
Networking Happy Hour.

Agenda

WHO ATTENDS SME DIGITAL?  

SME Digital attendees represent a wide variety of companies such as national brands, advertising and digital agencies, service & technology providers, media and communications, startups, universities, professional associations, non-profits and much more. At the Event you will able to network with 1000+ CMO’s, VP’s and Directors of Marketing; Account VP’s, Directors and Executives; Strategic Planners, Creative Directors, Digital Marketers, Content Creators, PR professionals, Social Media Managers, Bloggers, Influencers, Sales Professionals, College Students & Professors, Business Owners and Entrepreneurs, to mention a few.

Expand your business opportunities at the Networking & EXPO Center!

Find digital solutions, attend the free DIGI Talks and network with more than 1,000 professionals in one place! The EXPO Center will be open to the public from 8:00 a.m. to 7:30 p.m. and it will include 30+ companies and startups who offer products, services or apps for the local market. If you are looking for media monitoring services, programmatic solutions, digital agencies, tech companies, research companies, new technologies, audiovisual services, media alternatives, telecommunication and Internet providers, among others, this is the place to be.  


*Price includes: 10x10 space, branded tower with monitor, branded counter, 2 chairs or ottomans, coffee table and rug. SME takes care of everything, due date to order customized VIP Lounge: April 26th

SME Members

General Public

8X10 

Booth Space

$695

$595

VIP Lounge or Auto Exhibit

$995

$795

Customized 

VIP Lounge*

$1,800

$1,600

For more details on SME Digital 2019:

CONTACT US

The 2019 Digital & Mobile Behavioral Study was commissioned by SME Puerto Rico to Estudios Técnicos, Inc. and it’s carried out with a probabilistic sample representative of the population of Puerto Rico based on gender, socioeconomic level and age. In the Study you will find information about Content consumption: Video & Audio Streaming, Interaction in social networks, Internet personalities and their level of influence, Use of mobile and tablet applications, Online advertising, offers and promotions, Online shopping, Incidence of Internet use, user and non-user profiles, Access places, Most visited pages: local and international, and Activities carried out online. The 2019 SME Digital & Mobile Study will be available for sale through the SME.

Digital & Mobile Behavioral Study

The Sales and Marketing Executives Association (SME) Digital Committee created the SME WebAd Awards in 2007 to recognize best practices in the use of the Internet as part of a marketing, advertising or public relations campaign in Puerto Rico. For its first year, only one prize was awarded, while the overwhelming interest in the awards resulted in an additional 4 categories being added for 2008. In 2011, the Digital Committee changed the name of the awards to SME Digital Awards to account for the evolution of the digital industry. As a result of the continuous evolution of the digital industry, on a yearly basis, the SME Digital Awards Committee reviews the categories in order to incorporate new areas for a total of 11 awards in 2018.

Awards Overview

The SME Digital Awards are open to all organizations and individuals such as: technology startups, design firms, digital agencies, advertising agencies, media companies and brands involved in the process of developing marketing, advertising or public relations campaigns running during the qualifying period of 12 months, starting on January 2018 and finishing on December 2018. Campaigns or projects that started on 2018 can provide results up to February 2019.


Participating campaigns or projects may compete in up to 3 categories. The creative conceptualization of all submissions must be developed in Puerto Rico for the Local Market, except in the Best Execution made in Puerto Rico for International Markets Category. Adaptations of Global Campaigns cannot be submitted.

Elegibility

If an entry is submitted to multiple categories, fees are payable for each category in which an entry is submitted. Checks need to be received by the SME before the local Jury starts to review the entries or the Nomination will be disqualified.

Fees may be paid by credit card or check.

Non-members

1 category per case or campaign: $125 Early Bird due on March 15, 2019 | $150 due on April 2nd, 2019 

SME Members &

Non-Profit Organization

1 category per case or campaign: $75 Early Bird due on March 15, 2019 | $100 due on April 2nd, 2019

MEMBERS &

NON-PROFIT

Early Bird

MEMBERS &

NON-PROFIT

Regular Entry

NON-MEMBERS

Early Bird

NON-MEMBERS

Regular Entry

SME Digital Awards, recognizing the best digital campaigns in Puerto Rico.

Best 360º Campaign

• Campaigns integrating and using digital as a main campaign component complementing and leveraging the overall 360˚ strategy.

• Integration is key, as digital gives you the opportunity to spark user interaction and create unique brand experiences.

• Special attention will be given to the uniqueness of the implementation and integration.

Best Social Media Campaign

• Marketing originally designed for social media platforms such as, but not limited to, Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube. The Jury will be looking for use of social that, for example, highlights:


Social Media Campaign

Community Building

Community Management

Social Data and Insight

Overall Social Presence

Social currency and commerce

Use of writing, photography

or design

Conversion Strategies

Best Social Responsibility Campaign

• Non-profit or Corporate Social Responsibility Campaigns, projects or promotions integrating and using digital as the main medium to rally support, communicate with advocates and inspire action.

• We are looking for unique and creative uses of digital and social media to reach specific non-profit campaign goals.

Best Online Promotion

• Campaigns promoting a product, contest or event during a limited period of time (maximum of 2 months) and using digital as the key element for the effort.

• Entries may include Websites, Apps, Microsites, Landing Pages, Games, Mobile if they have a set launch and termination date.

Best Mobile Execution

Most creative, innovative and engaging mobile and tablet experience. The Jury will be looking for campaigns or projects that, for example, highlight:


• New Mobile App

• Mobile for Augmented Reality

• New Game or use of Gaming for

  Brands

• Mobile for Activation by Location

  or Proximity

• Campaigns that the main focus

  was mobile devices

Best Web

UI & UX

The Jury will be looking for best in class projects or platforms that, for example, highlight:


• User Experience (UX)

• Interface & Navigation (UI)

• New Website, Microsite or

  Web Service

• Web based Game or use of •

  Gaming for Brands

Best Video

Execution

The Jury will be looking for the best campaigns that the main asset was a video.

• We are looking for video 

  conversion campaigns

• Unique use of video content in a

  social platform

• Unique use of video content in a

  digital platform

• Great use of 360º Videos or VR

Best use of Content Marketing

The Jury will be looking for best in class projects or platforms that, for example, highlight:


• Use of Co-Creation & User

  Generated Content

• Use of Video Content such as

  Webisodes, Branded Series

• Use of Influencer, Celebrity

  Blogger or Outreach Programs

Best use of Data Driven Solutions or Campaigns

• Data driven solutions for the purpose of developing new services, customer acquisition or retention, improving operational performance, understanding competitors, among others, in which the Data was the source or outcome of the solution. Special emphasis will be given to the submissions that demonstrate clearly the use of data to achieve its results.

• This includes: eCommerce Platform, use of Social Listening Tools or Techniques, websites, mobile apps, loyalty programs and CRM, to mention a few examples

Best Campaign for International Market

Digital campaigns or projects developed in Puerto Rico for other markets.

People’s Choice

Award

On May 16, 2019 at the SME Digital Forum, participants will have the opportunity to select the People’s Choice Award within the 10 Category Winners. The voting process will be electronic.

Categories

Best 360° Campaign

1. #VERANOCOORS

Coors Light | VMLY&R

2. Bad Bunny X 100PRE

Bad Bunny | Buena Vibra Group

3. Como tú no hay dos

Malta India | Viviré

4. Food Truck Love

AT&T | Lopito, Ileana & Howie

5. Medalla Black Friday

Medalla Light | DDB Latina

6. NBA Fest

Coors Light | VMLY&R

7.Tocando Latidos

Welch’s | Arteria Publicidad

8. Warehouse 1873

Heineken | Live Media - Creative Studio

9. Yo Quiero un Plan

Claro Puerto Rico | Badillo Saatchi & Saatchi

SHORTLIST 2019

SME Digital Awards

Best Social Media Campaign

1. #VERANOCOORS:

Coors Light | VMLY&R

2. Can’t Stop Won’t Stop:

NYX Professional Makeup | Viviré

3. Como tú no hay dos:

Malta India | Viviré

4. El Jolgorium:

Medalla Light | DDB Latina

5. Giving Songs:

Giving Tuesday Organization | De La Cruz & Asociados

6. La Perla 2018:

Silver Key Light | Viviré

7. Medalla Beer Pops:

Medalla Light | DDB Latina

8. Medalla Light Restart Sanse:

Medalla Light | DDB Latina

9. Meegnificent Billboard:

McDonald’s | TBWA San Juan

10. Ñapapitas:

McDonald’s | TBWA San Juan

11. Navidad Hecha en Puerto Rico: 

 Silver Key Light | Viviré

12. Se Acabaron las Excusas:

FirstBank | JMD Communications

13. Tocando Latidos: 

Welch’s | Arteria Publicidad

14. Try without prejudice: 

Pepsi Black | Contáctica

15. Verónica Vence a María: 

Burger King | De La Cruz & Asociados

16. Warehouse 1873: 

Heineken | Live Media - Creative Studio

17. Whopper Jr. #tbt: 

Burger King | De La Cruz & Asociados

Best Mobile Execution

De la Montaña Venimos: 

Coors Light | VMLY&R

HambreMoji: 

Snickers | BBDO

Haunted House: 

Hershey’s | VMLY&R

Meegnificent Billboards: 

McDonald’s | TBWA San Juan

Shark Encounter:

Liberty | SAJO // McCann  

Best Social Responsibility Campaign

Compromiso ASC: 

ASC Puerto Rico | Viviré

Giving Songs: 

Giving Tuesday Organization | De La Cruz & Asociados

Mi Belleza Mi Decisión: 

Dove - Unilever | Arco Publicidad

Tocando Latidos: 

Welch’s | Arteria Publicidad

Walmart B2B SER: 

Walmart | DDB Latina

Best Online Promotion

Bad Bunny X 100PRE: 

Bad Bunny | Buena Vibra Group

Can’t Stop Won’t Stop: 

 NYX Professional Makeup | Viviré

Cottonelle Shop: 

Cottonelle | KIS Digital

Meegnificent Billboard: 

McDonald’s | TBWA San Juan

Ñapapitas: 

McDonald’s | TBWA San Juan

Shark Encounter: 

Liberty | SAJO // McCann

Whopper JR. #tbt: 

Burger King | De La Cruz & Asociados

Best Video Execution

Adriana Díaz: 

Un águila de la montaña: Banco Popular | Contáctica

Aplauso En Clave: 

JetBlue | Lopito, Ileana & Howie

Bad Bunny X 100PRE: 

Bad Bunny | Buena Vibra Group

Cuando el dolor no te deja dormir: 

Advil | KIS Digital

Food Truck Love: 

AT&T | Lopito, Ileana & Howie

Haunted House: 

Hershey’s | VMLY&R

Navidad Hecha en Puerto Rico: 

Silver Key Light | Viviré

Para todo tipo de dolor: 

Advil | KIS Digital

Se Acabaron las Excusas: 

FirstBank | JMD Communications

Verónica Vence a María: 

Burger King | De La Cruz & Asociados

Best Use of Content Marketing

Adriana Díaz: Un águila de la montaña: Banco Popular | Contáctica

Bien Puesto: 

Grana | Buena Vibra Group

El Jolgorium: 

Medalla Light | DDB Latina

Food Truck Love: 

AT&T | Lopito, Ileana & Howie

Giving Songs: 

Giving Tuesday Organization | De La Cruz & Asociados

Lo que más valoro: 

Popular | Contáctica

Malhablá: 

 Industria Puertorriqueña | Arco Publicidad

Medalla Bandera: 

Medalla Light | DDB Latina

Medalla Comes Home: Medalla Light | DDB Latina

Mi Banco Mobile Life Hacks: 

Banco Popular | Contáctica

Para todo tipo de dolor: 

Advil | KIS Digital

Sound of Hope: 

El Nuevo Día | J. Walter Thompson

Verónica Vence a María: 

Burger King | De La Cruz & Asociados

Warehouse 1873: 

Heineken | Live Media – Creative Studio

Best Data Driven Solutions or Campaigns

Enrollment Campaign October to December 2018: Triple S | Contáctica

Best Web UI & UX

Rums Capital of the World: Rums of Puerto Rico | KOI IXS

Best Campaign for International Markets

Inside the Barrel: Rums of Puerto Rico | KOI IXS

Mirror: Microsoft | KOI IXS

Paradise Performs: Business in Puerto Rico | KOI IXS

The Bottender: Rums of Puerto Rico | KOI IXS

We Are Ready: Puerto Rico Tourism Company | KOI IXS

Join Our Sponsors!