Categories

SME Digital Awards

Best 360º Campaign

  • Campaigns integrating and using digital as a main campaign component complementing and leveraging the overall 360˚ strategy.
  • Integration is key, as digital gives you the opportunity to spark user interaction and create unique brand experiences.
  • Special attention will be given to the uniqueness of the implementation and integration.
SME Digital Awards

Best Social Media Campaign

Marketing originally designed for social media platforms such as, but not limited to, Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube. The Jury will be looking for use of social that, for example, highlights:

  • Social Media Campaign
  • Community Building
  • Community Management
  • Social Data and Insight
  • Overall Social Presence
  • Social currency and commerce
  • Use of writing, photography or design
  • Conversion Strategies
SME Digital Awards

Best Social Responsibility Campaign

  • Non-profit or Corporate Social Responsibility Campaigns, projects or promotions integrating and using digital as the main medium to rally support, communicate with advocates and inspire action.
  • We are looking for unique and creative uses of digital and social media to reach specific non-profit campaign goals.
SME Digital Awards

Best Online Promotion

  • Campaigns promoting a product, contest or event during a limited period of time (maximum of 2 months) and using digital as the key element for the effort.
  • Entries may include Websites, Apps, Microsites, Landing Pages, Games, Mobile if they have a set launch and termination date.
SME Digital Awards

Best Mobile Execution

  • Most creative, innovative and engaging mobile and tablet experience. The Jury will be looking for campaigns or projects that, for example, highlight:
  • New Mobile App
  • Mobile for Augmented Reality
  • New Game or use of Gaming for Brands
  • Mobile for Activation by Location or Proximity
  • Campaigns that the main focus was mobile devices
SME Digital Awards

Best Web UI & UX

The Jury will be looking for best in class projects or platforms that, for example, highlight:

  • User Experience (UX)
  • Interface & Navigation (UI)
  • New Website, Microsite or Web Service
  • Web based Game or use of Gaming for Brands
SME Digital Awards

Best Video Execution

The Jury will be looking for the best campaigns that the main asset was a video

  • We are looking for video conversion campaigns
  • Unique use of video content in a social platform
  • Unique use of video content in a digital platform
  • Great use of 360º Videos or VR
SME Digital Awards

Best use of Content Marketing

The Jury will be looking for best in class projects or platforms that, for example, highlight:

  • Use of Co-Creation & User Generated Content
  • Use of Video Content such as Webisodes, Branded Series
  • Use of Influencer, Celebrity Blogger or Outreach Programs
SME Digital Awards

Best use of Data Driven Solutions or Campaigns

  • Data driven solutions for the purpose of developing new services, customer acquisition or retention, improving operational performance, understanding competitors, among others, in which the Data was the source or outcome of the solution. Special emphasis will be given to the submissions that demonstrate clearly the use of data to achieve its results.
  • This includes: eCommerce Platform, use of Social Listening Tools or Techniques, websites, mobile apps, loyalty programs and CRM, to mention a few examples
SME Digital Awards

Best Campaign for International Market

  • Digital campaigns or projects developed in Puerto Rico for other markets.
SME Digital Awards

People’s Choice Award

  • On May 17, 2018 at the SME Digital Forum, participants will have the opportunity to select the People’s Choice Award within the 10 Category Winners. The voting process will be electronic.

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