Digital Awards

April 27, 2016

Awards Overview

The Sales and Marketing Executives Association (SME) Digital Committee created the SME WebAd Awards in 2007 to recognize best practices in the use of the Internet as part of a marketing, advertising or public relations campaign in Puerto Rico.  For its first year, only one prize was awarded, while the overwhelming interest in the awards resulted in an additional 4 categories being added for 2008. In 2011, the Digital Committee changed the name of the awards to SME Digital Awards to account for the evolution of the digital industry. As a result of the continuous evolution of the digital industry, on a yearly basis, the SME Digital Awards Committee reviews the categories in order to incorporate new areas for a total of 11 awards in 2016.


The SME Digital Awards are open to all organizations and individuals such as: technology startups, design firms, digital agencies, advertising agencies, media companies and brands involved in the process of developing marketing, advertising or public relations campaigns running during the qualifying period of 12 months, starting on January 2016 and finishing on December 2016.  Campaigns or projects that started on 2016 can provide results up to February 2017.

Participating campaigns or projects may compete in up to 3 categories. The creative conceptualization of all submissions must be developed in Puerto Rico for the Local Market, except in the Best Execution made in Puerto Rico for International Markets Category. Adaptations of Global Campaigns cannot be submitted.

SME Digital Awards

Entry Guidelines

Learn how to submit your entries and all the conditions of participation.
  1. Fill out the entry form online and include all requested information and materials using the SME’s PowerPoint template, the look & feel can be branded according to the submission.  If selected as a finalist for the shortlist, you should submit an additional 2 minutes’ video to be used at the SME Digital Forum.
  2. The submitted entry package will be used for judging and for presentation purposes and no additional materials will be accepted afterwards.
  3. Participants should highlight what were the promotion, campaign or project’s goals, timing, strategy and results.  Strongly Suggested: provide a screen shot of third party analytics reports.  Do not include the 2 minutes’ video on the PowerPoint presentation, only ads or content related to the case.
  4. Participating campaigns or projects can only compete in up to 3 categories.
  5. Participations must be submitted online at by March 10, 2017. Please refer to the instructions and/or contact should you need additional assistance.
  6. The SME’s Digital Committee reserves the right to disqualify incomplete applications.

Entry Fee

SME Members & Non-Profit Organizations

  • 1 category per case or campaign: $100


  • 1 category per case or campaign: $150

Fees may be paid by credit card or check.  If an entry is submitted to multiple categories, fees are payable for each category in which an entry is submitted.

General Conditions

The following terms and conditions and the decisions of the judges are final on all matters pertaining to SME Digital Awards. By participating in this contest, entrants agree to abide by all federal, state, local, provincial and municipal laws and regulations that may apply. This contest is subject to the laws of the Commonwealth of Puerto Rico.

Though, it is highly recommended to be present at the awards ceremony, Winners of the SME Digital Awards who do not attend will be notified within approximately seven (7) working days after the event.

If the SME is unable to contact the potential winner after a reasonable effort, or if the potential winner fails to respond within three days of the first notification, the award may be forfeited and an alternate winner selected.

Return of any award notification as undeliverable may result in disqualification and selection of an alternate winner. The SME reserves the right to use and publish entrants’ proper names online, in print and in any other media in connection with the SME Digital Awards contest. Acceptance of an award constitutes permission for the SME to use winner’s name and likeness and entry submission for educational, advertising and promotional purposes without additional compensation, unless prohibited by law. By entering, participants release and hold harmless the SME, its respective parents, subsidiaries, affiliates, directors, officers, employees and agents from any and all liability or any injuries, loss or damage of any kind arising from or in connection with participation in the SME Digital Awards. Contact information becomes property of the SME and will not be shared with or distributed to any third party.

Copyright & Rebroadcast

Entries submitted become the property of the SME and cannot be returned. The SME retains entries for supplementing presentations to educational institutions, trade groups, advertising professionals and the general public. By signing this declaration each entrant specifically grants worldwide, royalty-free permission for the SME to show or play the entries at award shows, at SME sponsored or produced events, or in any other public or private presentation with or without charge whenever and as often as the organizers see fit without compensation to the participants. The participant authorizes for such purpose that the SME use any trademark, animated character(s), animal(s), and merchandised item(s) included in the entries. SME may use entries or license entries or reproduce entries in perpetuity, without payment to participant, non-exclusively throughout the world, for use in telecasts, videotapes, DVDs, the Internet, exhibits, books, TV promotion, pamphlets and other such publications and media now known or hereafter created, including without limitation. Participants will fully defend, indemnify and hold the SME, its affiliated companies, assignees and licensees harmless from any talent or other residual charges due to the release of selected entries or any third-party claims against the SME, its affiliated companies, assignees and licensees resulting from the content of the entries and the intellectual property contained therein. The person submitting the entry form(s) certifies that he or she has full authority to approve the rights granted herein.

  Approved by the Board of Directors on December 16, 2016