SME Digital Awards

Categories

SME Digital Awards

Best Integrated Campaign Led by Digital (360˚ Strategy)

  • Campaigns integrating and using digital as a main campaign component complementing and leveraging the overall 360˚ strategy.
  • Integration is key, as digital gives you the opportunity to spark user interaction and create unique brand experiences.
  • Special attention will be given to the uniqueness of the implementation and integration.
  • Campaigns that recognize this potential will score higher than those that simply transport offline messages to digital outlets.

SME Digital Awards

Best in Social Media

Marketing originally designed for social media platforms such as, but not limited to, Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.  The Jury will be looking for use of social that, for example, highlights:

  • Social Media Campaign
  • Community Building
  • Customer service
  • Social Data and Insight
  • Overall Social Presence
  • Social currency and commerce
  • Use of writing, photography or design

SME Digital Awards

Best Digital Execution for Social Responsibility

  • Non-profit or Corporate Social Responsibility Campaigns, projects or promotions integrating and using digital as the main medium to rally support, communicate with advocates and inspire action.
  • We are looking for unique and creative uses of digital and social media to reach specific non-profit campaign goals.

SME Digital Awards

Best use of Digital in Promo Activation

  • Campaigns promoting a product, contest or event during a limited period of time (maximum of 2 months) and using digital as the key element for the effort.
  • Entries may include Websites, Apps, Microsites, Landing Pages, Games, Mobile if they have a set launch and termination date.

SME Digital Awards

Best Digital Advertisement

  • Banners, floaters, pop-ups, games, rich media, streaming video, pre-rolls, video ads, or any other interactive media in web or mobile deployed to a Publisher.

SME Digital Awards

Best in Mobile

  • Most creative, innovative and engaging mobile and tablet experience. The Jury will be looking for campaigns or projects that, for example, highlight:
  • New Mobile App
  • Mobile for Augmented Reality
  • New Game or use of Gaming for Brands
  • Mobile for Activation by Location or Proximity

SME Digital Awards

Best Digital Design & User Experience

The Jury will be looking for best in class projects or platforms that, for example, highlight:

  • User Experience (UX)
  • Interface & Navigation (UI)
  • New Website, Microsite or Web Service
  • Web based Game or use of Gaming for Brands

SME Digital Awards

Best use of Original Content

The Jury will be looking for best in class projects or platforms that, for example, highlight:

  • Use of Co-Creation & User Generated Content
  • Use of Video Content such as Webisodes, Branded Series
  • Use of Influencer, Celebrity Blogger or Outreach Programs

SME Digital Awards

Best use of Data Driven Solutions

  • Data driven solutions for the purpose of developing new services, customer acquisition or retention, improving operational performance, understanding competitors, among others, in which the Data was the source or outcome of the solution.  Special emphasis will be given to the submissions that demonstrate clearly the use of data to achieve its results. 
  • This includes: eCommerce Platform, use of Social Listening Tools or Techniques, websites, mobile apps, loyalty programs and CRM, to mention a few examples

SME Digital Awards

Best Execution made in Puerto Rico for International Markets

  • Digital campaigns or projects developed in Puerto Rico for other markets.

SME Digital Awards

Best Digital Innovation

  • Digitally centered executions that innovate and creatively push the boundaries.
  • Game changing, breakthrough ideas that open new doors, change the world of creativity and inform new ways of thinking.  Impress us!!