SME Digital Awards

Judging Criteria & Winner Selection

Judging Criteria

Entries will be judged and graded on a point system based on the following criteria:

  1. Strategy
  2. Originality and innovation
  3. Graphic design, functionality & usability
  4. Copywriting/content & message
  5. Results and impact to the strategic objective
  6. Integration, consistency and use of digital across all platforms
  • A local Jury will review each entry to corroborate eligibility and select the shortlist that will be submitted to the International Jurors for evaluation.
  • No award will be issued if, in the opinion of the judges, no entry within a given category meets a high standard of excellence
  • Both the Local and International Jury reserve the right to reassign a submission’s category if needed.

Winner Selection

  • Local and International Judges will be selected by the SME President and Digital Committee Chair, and should belong to the digital industry, academia, companies with digital experience, and advertising agencies with digital divisions. However, agency judges will not vote in categories where their clients or their client’s competitors are nominated.
  • Juror names and their professional background will be announced on
  • Judges will meet to evaluate each case based on the Award’s criteria
  • Awards will be presented as Gold, Silver and Bronze for the first, second and third place winners, as long as, the Jury determines that the finalist deserves to win Gold, Silver or Bronze.
  • The case with the highest score for each category will be presented to the audience at the SME Digital Forum and the second and third place will be mentioned.