Entries will be judged and graded on a point system based on the following criteria:
- Originality and innovation
- Graphic design, functionality & usability
- Copywriting/content & message
- Results and impact to the strategic objective
- Integration, consistency and use of digital across all platforms
- A local Jury will review each entry to corroborate eligibility and select the shortlist that will be submitted to the International Jurors for evaluation.
- No award will be issued if, in the opinion of the judges, no entry within a given category meets a high standard of excellence
- Both the Local and International Jury reserve the right to reassign a submission’s category if needed.