Permanent
Beta_

May 12, 2022 / Puerto Rico Convention Center

Attend the SME Digital & Innovation Forum: Permanent Beta_

A few years back our focus was on data, influencer marketing, and digital storytelling. Current industry conversations revolve around the Metaverse, NFT’s and a new cookieless world. The reality is that companies and marketing professionals must operate in a permanent beta state, adjusting strategies and testing new touchpoints to reach their customers.

Organized by the Puerto Rico Sales & Marketing Executives Association, this is the largest and most relevant event about Digital Marketing, Advertising, and Innovation in the Region. You’ll have access to top-notch speakers, as well as the key findings of the 2022 Puerto Rico Digital Trends Study. Expand your business opportunities at the Networking & Expo Center and find out who are the 2022 winners of the SME Digital Awards.

For this in-person event face mask and Vacu-ID, or negative COVID-19 Test, are required.

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2022 Puerto Rico Digital Trend Study

The 2022 Puerto Rico Digital Trends Study was commissioned to Estudios Técnicos, Inc. and it will offer valuable statistical data about the digital behavior of Puerto Rican consumers, including new findings about gaming, cryptocurrency & online communities.

For companies and specially marketing, advertising, and media professionals, it provides vital information when developing digital strategies. Access the following link for more information about the type of data included and price:

Order Your Copy

Who attends the SME Digital & Innovation Forum?

More than 1,000 professionals are expected to attend the 2022 SME Digital & Innovation Forum, representing a wide variety of companies such as national brands, advertising and digital agencies, service & technology providers, media and communications suppliers, local businesses, startups, universities, professional associations, non-profits and many more.

2022 SME Digital Awards Winners

Through the SME Digital Awards, the Puerto Rico Sales and Marketing Executives Association recognizes best in class technology-based strategies and campaigns developed in Puerto Rico for local and international markets.  For 2022, the winners across all the 10 categories are:

SOCIAL:
SOCIAL MEDIA
  • GOLD: Calmando la ansiedad de separación con Pelushirts: Huggies Puerto Rico | De La Cruz / Ogilvy
  • BRONZE: ¡Ayúdalas divina pastora!: Medalla Light | DDB Latina Puerto Rico
  • BRONZE: Como nuestra tradición no hay dos: Malta India | Ground Agency
  • BRONZE: Disfrazándonos para ser parte de Halloween: Burger King PR | De La Cruz / Ogilvy
  • BRONZE: Una Isla, 78 Destinos (Pasaporte Turístico): Voy Turisteando/Compañía de Turismo de Puerto Rico | VMLY&R
SOCIAL:
BRANDED CONTENT
  • GOLD: #ForYourPain: Bristol Myers Squibb Puerto Rico | Arteaga & Arteaga
  • GOLD: ¡Ayúdalas divina pastora!: Medalla Light | DDB Latina Puerto Rico
  • SILVER: Rums of Puerto Rico Cocktail Derby: Rums of Puerto Rico | CGV Creative Group / Imagenda
  • BRONZE: Como nuestra tradición no hay dos: Malta India | Ground Agency
SOCIAL:
INFLUENCER
  • SILVER: Disfrazándonos para ser parte de Halloween: Burger King Puerto Rico | De La Cruz / Ogilvy
  • SILVER: Tumba La Tiraera: Voy Turisteando/Compañía de Turismo de Puerto Rico | VMLY&R | Influmedia
  • BRONZE: Calmando la ansiedad de separación con Pelushirts: Huggies Puerto Rico | De La Cruz / Ogilvy
SOCIAL:
SOCIAL RESPONSABILITY
  • GOLD: Corales: Medalla Light | DDB Latina Puerto Rico
  • SILVER: #ForYourPain: Bristol Myers Squibb Puerto Rico | Arteaga & Arteaga
  • SILVER: Pride in every wash: Dove | Arco Publicidad
  • BRONZE: In Her Shoes: Lux | Wunderman Thompson
  • BRONZE: Victory Run: Fundación Hospital Pediátrico
ECOMMERCE
  • GOLD: Medalla x ConCalma: Medalla Light | DDB Latina Puerto Rico
  • BRONZE: Buzón de Navidad: Walmart Puerto Rico| DDB Latina Puerto Rico
  • BRONZE: Preparándonos para la época de huracanes: SuperMax | De La Cruz / Ogilvy
MEDIA
  • GOLD: El concurso que nadie sabía estaba participando: Taco Day: Taco Bell | Arco Publicidad
  • SILVER: Parrilla Encendida: Burger King Puerto Rico | De La Cruz / Ogilvy
  • BRONZE: Asegura tu vida real: COSVI | TBWA\San Juan
CREATIVE DATA
  • GOLD: Preparándonos para la época de huracanes: SuperMax | De La Cruz / Ogilvy
  • SILVER: Parrilla Encendida: Burger King Puerto Rico | De La Cruz / Ogilvy
  • BRONZE: The Less Traveled Puerto Rico: Ford Bronco Sport | Wunderman Thompson

2022 International Jury

Antonio Rayo Vega

Managing Director & Co-Founder
Glu Company & Theviralab - USA

Arturo López Valerio

Founder
Tabuga SRL - República Dominicana

Darío F. Campos

Creative Director
Dieste, Inc. - USA

David Espadas Jurado

Sr. Manager Creative Partner
The Walt Disney Company LATAM - México

Ericka Espino Gonzales

CEO
Make: Producción de contenido digitales - Perú

Marco Casas

Head of Agency
META - USA

Matías Winger

Regional Creative Specialist, Meta
Cisneros Interactive - Argentina

Pedro Panigazzi

Creative Director
Google - Argentina

Rafael López De Azúa

Global Director - Partnerships
Coty - Netherlands

Roberto Anibal López Rodríguez

Regional Solutions Engineer, Meta
Cisneros Interactive - Paraguay

Rodrigo Barcenas

CEO | CFO
EKN Solutions USA | Numatec - USA

Once again, a Local Jury selected the Shortlist and award winners were selected by an International Jury.
It’s important to mention that agency judges did not vote in categories where their clients or their client’s competitors were nominated.

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