SME Digital & Innovation Forum Logo
MAY 18 //2023
May 18, 2023 / Puerto Rico Convention Center

Attend THE SME Digital & Innovation Forum: Ahead of the Curve

In an everchanging digital landscape, successful companies lead with action, before they are forced to react. But with a constant flow of new technologies, how can businesses and marketers sift trends from fads to beat the competition? This year's event will be diving deep into the latest and most remarkable technologies shaping the future of marketing, advertising, and businesses. But it's not just about the technology - we'll also be exploring how these advancements can be leveraged to give your business a competitive edge and take your career to new heights.

Organized by the Sales & Marketing Executives Association of Puerto Rico (SME), this is the largest and most relevant event about digital marketing, advertising, and innovation in the Region. With a top-notch lineup of speakers, key findings from the 2023 Puerto Rico Digital Trends Study, and unparalleled networking opportunities, you'll leave this event with the knowledge and inspiration you need to stay ahead of the game.

Early Bird Registration ends April 28th register now and save!

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Thriving During the Imminent AI Revolution

& Program

Paola Aldaz Biere
Innovation & Digital Transformation Top Executive / Founder, Zota Ztudio
Pablo Junco
Senior Director
Microsoft Latin America Forbes Tech Council Influencer
Anitza M. Cox
Director, Social Analysis and Policy Division Estudios Técnicos, Inc.
Fernando Juárez
CEO & Co-Founder
The Tech Partners
Keren Henríquez
Founder & CEO
Next Level Innovation
Manuel Bordé
Global Chief Creative Officer VMLY&R Commerce
Edgardo M. Rivera
President, SME Puerto Rico
CEO, DDB Latina
View Program

2023 Puerto Rico Digital Trend Study

Great News!! The 2023 Puerto Rico Digital Trends Study includes an increased sample size of 1,000 people representative of Puerto Rico’s population by gender, age, geographic region and socioeconomic level.  The study was commissioned by SME Puerto Rico to Estudios Técnicos, Inc. and its findings offer valuable statistical data about digital trends and behavior of consumers in Puerto Rico in areas such as eCommerce, cyber security, online marketing & advertising, social media engagement, Influencers, mobile & apps, media usage, most visited pages, gamification, crypto and IoT, among others.

For companies and specially marketing, advertising, and media professionals, it provides vital information when developing digital strategies. Access the following link for more information about what’s included, data visualization tool and packages available:

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SME Digital Awards

Through the SME Digital Awards, the Sales and Marketing Executives Association of Puerto Rico recognizes best in class technology-based strategies and campaigns developed in Puerto Rico for local and international markets. For 2023, both local campaigns and campaigns developed in Puerto Rico for international markets, competed across all the categories.  A Local Jury voted for the Shortlist and award winners were selected by an International Jury.

To see the winners of this edition of the festival, click on each category:

Once again, a Local Jury will select the Shortlist and award winners will be selected by an International Jury.

2023 International Jury

Alejandro Rosado

Creative Director

Andrea Vega Hernández

Associate Creative Director
David & Goliath

Héctor Álvarez

Senior Creative Director
Spinifex Group

Jesús Díaz

Associate Creative Director
The Walt Disney Company

Lixaida Lorenzo Badillo

VP Group Creative Director

Lizette Morazzani

Creative Director

Manuel Torres Kortright

VP Creative Director
FCB Chicago

Pedro Pérez

Chief Creative Officer

Rachel Castro

Account Director
The Community

Raúl O. Méndez Benavent

VP Creative Director
Momentum Worldwide

Viviana Suárez Jiménez

Business Director

Once again, a Local Jury selected the Shortlist and award winners were selected by an International Jury.
It’s important to mention that agency judges did not vote in categories where their clients or their client’s competitors were nominated.

About SME Puerto Rico

The Sales & Marketing Executives Association of Puerto Rico (SME) is a non-profit organization that brings together more than 550 Sales, Marketing and Communications executives from major corporations and local business, as well as College Students. In our efforts to further their professional development, throughout the year, theAssociation offers educational events focused on global trends and innovation, promotes Networking and Business opportunities, gives prestigious awards and commissions various research studies.  In 2021, SME Puerto Rico celebrated 70 years advancing our industry through our members’ success. Our membership is an investment in your professional career, as well as an excellent opportunity to network and expand your business opportunities.

Become a member today and save on your SME Digital & Innovation Forum registration!

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