Comparing in some instances the generational differences, this presentation will offer new statistical information about digital trends and changes in the behavior of the Puerto Rican consumer. Cox will highlight aspects such as Artificial Intelligence, Digital Detox, cybersecurity, online advertising and promotions, eCommerce, IOT, use of apps, media and social networks, local Influencers, content consumption and Gaming.

In MarTech, the AI revolution is intersecting with three additional shifts, each a powerful force unto itself. The unification of data across the business in cloud data warehouses for activation and personalized content, not just analytics. The embrace of open platforms and cloud-based APIs to enable "composing" content, workflows, and customer experiences across traditional software boundaries. And the acceptance of no-code principles and interfaces to empower a whole new creator-class across the organization. Each of these on their own is game-changing. But colliding together at an astounding speed, they are remaking the marketing universe as we've known it.

With this session Google seeks to make the audience aware of the importance of developing its digital assets and strategies with excellence, how to do it, and the impact that this can generate in achieving your business objectives. We'll cover measurement overviews, tactical activation tips, and regional success stories.

Learn how to create a company where all your employees are AI agents and you are their manager.

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Discover how to be "Ahead of the Game" by gaining actionable strategies to maximize brand visibility and impact in the dynamic world of game advertising.
▪ Explore the diverse opportunities in Game Advertising for brands, from in-game placements to strategic ad placements around gaming environments and innovative approaches away from the game.
▪Learn how to leverage influencer marketing and collaborations with streamers to amplify brand messaging within gaming communities.
▪ Discover the power of seamless brand integration within popular games like Roblox and obtain insights from successful case studies.

This presentation aims to shed light on the frequent blunders that hold back thousands of companies from reaching their full potential. It's clear there's no universal blueprint for success, but avoiding common errors is a crucial, often overlooked, part of the equation. Having collaborated with hundreds of companies, we've identified these mistakes and figured out how to dodge them. -Understanding where others go wrong is often the best way to build a competitive advantage.

In this session you will learn about guidelines for the use and implementation of AI, as well as protection of works created by artificial intelligence and Copyright infringement by artificial intelligence.  Also, about the effects of artificial intelligence on patents and tools to preserve business secrets in the face of the use of artificial intelligence.

In this session you will learn about guidelines for the use and implementation of AI, as well as protection of works created by artificial intelligence and Copyright infringement by artificial intelligence.  Also, about the effects of artificial intelligence on patents and tools to preserve business secrets in the face of the use of artificial intelligence.

This group of local Influencer will bring their unique style to the event for a fun lunch where podcasting takes the center stage with El Refugio the Molusco.

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Attendees will learn how to effectively plan and create live videos on social media and maximize their usage to enhance results and increase business sales. Additionally, they will gain insight into creative content ideas, useful tools, and applications to boost the presence and impact of live videos in digital marketing strategies. The conference will provide practical guidance for optimizing live video as a powerful tool for brand growth and online or in-person promotion of products or services.

Unpack the mechanics of building mutually beneficial partnerships with influencers to elevate brand presence on social platforms. This discussion will navigate through the process of identifying the right influencers for your brand, crafting campaigns that speak authentically to both the influencer's audience and yours and measuring the tangible impact of these collaborations on brand metrics. Special attention will be given to innovative case studies, including the launch of branded content campaigns and influencer-driven initiatives.

Join us for an insightful presentation, "AI-Powered Success: Transforming Your Funnel for Maximum Impact," where we will explore the transformative power of artificial intelligence (AI) across every stage of your marketing and sales funnel. Discover the various types of AI and their unique advantages tailored to each phase of the funnel, unlocking new opportunities for growth and efficiency. Gain valuable insights into the rules of adoption, equipping you with the knowledge to seamlessly integrate AI into your marketing initiatives, elevating your strategies and driving tangible results.

This DIGI talk will offer a clear overview of 5 Key Trends from the most recent research by Puerto Rico Creativo “Creativity at the Center of the New Economy. Areas of discussion cover working methods, new skills and roles consider and areas in which companies can innovate to boost not only resilience but growth and competitive advantages. We will take you from theory to practice, with applicable principles to answer the following questions:

• What steps can companies take to be better prepared for evolve and transform your products or offerings in the current landscape?
• How can creative practices and new methods associated with it provide greater impact on business? How are they implemented?
• How is the value of creativity and innovation institutionalized and measured?
• How can businesses maintain and increase their relevance by connecting better with your clients and customers?
• What are some areas where creativity and innovation are contributing more business value and examples?

As technology has advanced, broadcast television is no exception.  With the enhancements of the Internet and Connected TV Marketers today can target audiences through geotargeting and strategic targeting. In this session, Shawn will talk about the landscape that Marketer’s in the Puerto Rico area can leverage to reach and connect with customers.

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Learn how to create a company where all your employees are AI agents and you are their manager.

In an age where consumer attention is the ultimate currency, brands are constantly seeking innovative ways to captivate and connect with their audiences. Discover the transformative power of immersive technologies like AR, VR, and MR as we explore how forward-thinking brands are captivating audiences like never before by redefining reality and shaping the future of marketing. Through a curated selection of best practices and real-world examples, we will delve into the diverse array of use cases across various industries. Join us as we explore the intersection of technology and storytelling and learn how your brand can leverage the power of immersive experiences to create unforgettable moments.

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.