PROGRAM
MAY.16.24
TIME
SESSION
SPEAKER
ROOM
8:00 AM
Continental Breakfast @ Networking & EXPO Area
Ballroom  B
9:00 AM
Opening Remarks
Idalis Montalvo

SME President

Aisha M. Burgos

Director, 2024 Organizing Committee

Ballroom  A
9:10 AM
2024  Puerto Rico Digital Trends Study

For over a century, brands have told their stories to one big, beautiful world. That was a luxury, because right now a billion humans are coming together in fantastic new realities. Call it gaming or the metaverse, but one thing is certain: brands need to be where people are, and today they are in multiple worlds, and this will be the focus of Cheng’s presentation.

Anitza M. Cox

Director, Social Analysis and Policy Division @  Estudios Técnicos, Inc.

Ballroom  A
10:10 AM
Harnessing the Power of MarTech in the Age of AI

Award winners will be announced for these three categories.

Scott J. Brinker

Editor @ chiefmartec.com & VP Platform Ecosystem @ HubSpot

Ballroom  A
10:55 AM
Lunch Sessions:
Break @  Networking & EXPO Center

With this session Google seeks to make the audience aware of the importance of developing its digital assets and strategies with excellence, how to do it, and the impact that this can generate in achieving your business objectives. We'll cover measurement overviews, tactical activation tips, and regional success stories.

Ballroom  B
11:20 AM
Simultaneous  Sessions (select one):

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Ahead of the Game: Navigating Gametech Advertising for Brands Success

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Viridiana Bejar

Commercial Director @iion
&

Francisco "Hambo" López

Founder & Host @ Yo soy un Gamer

Room 202  
10 ways to kill a performance marketing program

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Alex Thilen

Co-Founder and Vice President of Digital Strategy @Opascope

Room 208  
Legal Aspects: Use of AI in Marketing

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Maristella Collazo-Soto

LLM, Capital Member @ Ferraiuoli

Room 209
12:10 PM
Lunch, Learn & Laugh with Puerto Rico's Top Influencers

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Jorge Pabón "El Molusco," Pamela Noa & Héctor José Torres "De PlayMaker
Ballroom  A
1:30 PM
Simultaneous  Sessions (select one):

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Elevating Brand Presence through Strategic Social Creator Collaborations

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Paola Rojas Figuera

Manager, Influencer Marketing  

Hansel J. López

VP Business Analytics @ Loud And Live

Room 202
Livestream Commerce: Elevating Your Social Selling Strategies

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Verónica Avilés

eCommerce Strategist, Author, Podcaster & Speaker

Room 208
Sponsored Session

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Room 209
2:20 PM
Convergent  TV: A Marketer's Playbook to Captivate Audiences on the Glass Screen

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Shawn Makhijani

SVP of Business Development & Strategy @ NBCUniversal Television & Streaming and NBC Spot On

Ballroom  A
3:15 PM
Break @ Networking & EXPO Center

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Ballroom  B
3:40 PM
The Power of Immersive Experiences

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Camila Romero

Managing Director, The Electric Factory, Uruguay

Ballroom  A
4:20 PM
SME  Digital Awards

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Ballroom  A
5:45 PM
Happy Hour @ Networking & EXPO Center

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Ballroom  B
*Program subject to change