Comparing in some instances the generational differences, this presentation will offer new statistical information about digital trends and changes in the behavior of the Puerto Rican consumer. Cox will highlight aspects such as Artificial Intelligence, Digital Detox, cybersecurity, online advertising and promotions, eCommerce, IOT, use of apps, media and social networks, local Influencers, content consumption and Gaming.

Explore the trends, narratives, and resources that are revolutionizing digital storytelling and audience engagement.

With this session Google seeks to make the audience aware of the importance of developing its digital assets and strategies with excellence, how to do it, and the impact that this can generate in achieving your business objectives. We'll cover measurement overviews, tactical activation tips, and regional success stories.

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

This session will explore the various ways to design and customize AI agents, highlighting the most advanced tools for their implementation in customer service, process automation, and advertising strategies. Through interactive demonstrations and case studies, attendees will gain practical insights into how these solutions can optimize their businesses and improve operational efficiency.

This presentation will explain how regulated industries can maximize their marketing, technology, and communication budgets. Participants will gain contextual insight into how to design digital strategies in industries such as Healthcare, Insurance, Finance and Technology.

Discover how cutting-edge tools like eye tracking and predictive AI are transforming the way brands measure and optimize advertising impact. This session will dive into the science of attention, showing how behavioral insights and technologies like Neurons and Attention Metrics can drive higher conversions, smarter investments, and more effective omnichannel strategies - even in a cookieless world.

How will global life trends influence consumer behavior in 2025 and beyond? This session curates insights from over 20 key trend reports by industry leaders such as Accenture, Euromonitor, PWC, IPSOS and Deloitte, showcasing the most influential shifts.We will explore a wide range of themes, from new ways of traveling and changing social dynamics to shifting food and beverage preferences, creative media strategies to attract new audiences, shopping behaviors, parenting styles, and evolving perceptions of time. By analyzing these life trends, we will uncover the ones that could have the biggest impact on Puerto Rican consumers. Join us as we interpret the "cards of the future" and translate these insights into actionable strategies for brands.

Session designed for Content Creators & Influencers. This isn’t your typical presentation, it’s a real conversation with creators like you. Discover what your content is truly worth, what resonates in Puerto Rico, and how to take your influence to the next level with purpose, data, and strategy.

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Gamification isn’t about creating video games; it’s about applying the mechanics that make video games successful in terms of user retention and interaction -like points, levels, rewards, rankings, streaks, and missions - in real-world contexts to boost participation, engagement, and user retention. In this talk, we’ll debunk that common misconception and show how global brands are using these strategies to create memorable brand experiences.

Explore how AI is reshaping the creative process - not by replacing the human touch, but by enhancing it. This session dives into the evolving relationship between creativity, technology, and the real people behind the machines. We’ll examine how agencies and clients can build more collaborative, emotionally intelligent systems by connecting the core of big ideas with the power of AI - without losing sight of the human heart driving innovation.

This session unpacks the challenges of using LLMs and autonomous agents without proper governance. Learn how to design responsible systems with traceability, oversight, and explainability at their core - so AI works for your business without compromising ethics, control, or reputation.

Discover how Artificial Intelligence and automation are revolutionizing Retail Media, optimizing strategies to maximize efficiency and conversion. We’ll dive into how Machine Learning powers predictive personalization and how solutions like PMAX and Smart Shopping automate campaign management, improving performance across all formats. We'll also explore the expansion of Retail Media strategies into Display, Digital Video, and Connected TV, and how these innovations help brands scale more precisely in an ever-evolving ecosystem.

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

Most marketers are building empires on platforms they don’t control - aka rented land. Algorithms shift. Ad costs spike. Your audience? It’s never truly yours. This session will offer a tactical blueprint for owning your audience and protecting your revenue in the age of AI. You’ll learn why the smartest marketers are shifting away from algorithm dependency and toward sustainable, owned channels like email, community, and first-party data. This isn’t fluff. It’s a no-BS action plan to future-proof your business and take back control.

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.

The post pandemic era is here, and the role of the store and store associates has been redefined. Ervin will share trends and learnings for executives to better define their strategies on how to retain shoppers, maximize impact and retain talent. He will go over the relationship between e-commerce, the evolution of the physical store, and Web 3.0.