MAY.16.24
Puerto Rico Convention Center
MAY.16.24 / Puerto Rico Convention Center

Attend the SME Digital & Innovation Forum: Amplified Intelligence

In today's dynamic digital landscape, technological innovations continually reshape our operational landscape. As we navigate this evolving environment, it's crucial to acknowledge the coexistence of technology and human intellect.

Join us at this year’s event, Amplified Intelligence, where we'll explore the convergence of human intellect and technology within the field of sales & marketing to discuss cutting-edge topics like AI, Convergence TV, Mixed Reality, Livestream Commerce, Influencer Marketing, Funnel Hacking, and more.

Hosted by the Sales & Marketing Executives Association of Puerto Rico (SME), this premier event is the region's largest and most relevant gathering for digital marketing, advertising, and innovation. With a stellar lineup of speakers, insights from the 2024 Puerto Rico Digital Trends Study, and unparalleled networking opportunities, you'll acquire the knowledge and inspiration essential to remain at the forefront of industry advancements. Join us in unlocking the combined potential of human ingenuity and technological capabilities for smarter business strategies.

Early Bird Registration ends April 19th register now and save!
Registration Fee: $200 SME Member  |  $250 Co-Worker of an SME Member  |  $275 General Public.  Save 20% with Early Bird!

Register Here

Look Who's Speaking!

Shawn Makhijani

SVP of Business Development & Strategy
NBC UniversalTelevision & Streaming and NBC Spot On

Anitza M. Cox

DIRECTOR  SOCIAL ANALYSIS AND POLICY DIVISION
ESTUDIOS TÉCNICOS, INC.

Scott J. Brinker

Editor, chiefmartec.com
VP Platform Ecosystem,
HubSpot

Camila Romero

Managing director
The Electric Factory, uruguay

Verónica Avilés

eCommerce Strategist, Author, Podcaster & Speaker

Alex Thilen

Co-Founder & VP of Digital Strategy
Opascope

Paola Rojas Figuera

Manager, Influencer Marketing
Loud And Live

Hansel J. López

VP Business Analytics
Loud And Live

Jorge Pabón "El Molusco"

Pamela Noa

Héctor José Torres "De PlayMaker"

Francisco “Hambo” López

Founder & Host
Yo Soy un Gamer

Maristella Collazo-Soto, LL.M

Capital partner
Ferraiuoli, LLC

Idalis Montalvo

President, SME Puerto Rico
VP of Marketing & Public Relations,
Oriental  

Aisha Burgos

Director, 2024 Organizing Committee
VP of Technology Partnerships,
NUMATEC

Celeste Martínez, MC

Digital Marketing/Social Media Professor and Curriculum Designer in Higher Education

Obed Borrero, MC

"El Tech Guru" CEO & President Virtualizate.Net

View Program
More speakers will be announced soon!

2024 Puerto Rico Digital Trends Study

With a sample size of 1,000 people representative of Puerto Rico’s population by gender, age, geographic region, and socioeconomic level, the 2024 Puerto Rico Digital Trends Study findings will offer valuable statistical data about digital trends and behavior of consumers in Puerto Rico.  Buyers will receive a General Population Results Report and access to the Data Visualization Tool from Estudios Técnicos, Inc.  Fieldwork will take place from February to April 2024. For Marketing, Advertising and Media professionals, as well as Companies, Government and Academia, the Study provides vital information when developing digital and business strategies.

Order you Copy

Open Call! 2024 SME Digital Awards

SME invites digital and advertising agencies, publishers, and brands involved in the process of developing marketing, advertising, or public relations campaigns, as well as startups, tech & software developers to nominate their best work for the SME Digital Awards.

For 2024, both local campaigns and campaigns developed in Puerto Rico for international markets, can compete across the following categories:

Social Platform Campaign
  • SILVER: Bad Bunny Invita: MedallaLight / Cervecera de Puerto Rico / Rimas Music | DDB Latina PR
  • SILVER: Tití Recomendó: Empresas Fonalledas / Plaza Las Américas y Plaza Del Caribe | De La Cruz / Ogilvy
  • SILVER: Una historia donde las plantas sí son protagonistas: Burger King PR | De La Cruz / Ogilvy
  • BRONZE: Global, Sin Límites: T-Mobile Puerto Rico | DDB LatinaPuerto Rico
  • BRONZE: Si te hizo bailar: Borden | De La Cruz / Ogilvy
  • BRONZE: Te Falta Lo Más Importante Mi Rey: Wendy’s Puerto Rico| Badillo Saatchi & Saatchi
Branded Content
  • GOLD: El Apagón: Aquí Vive Gente: Bad Bunny | Rimas Music
  • BRONZE: Papá de Mall: Empresas Fonalledas / Plaza Las Américas y Plaza Del Caribe | De La Cruz / Ogilvy
  • BRONZE: Ruta Religiosa: Voy Turisteando / Compañía de Turismo de Puerto Rico | VMLY&R
  • BRONZE: Una historia donde las plantas sí son protagonistas: Burger King PR | De La Cruz / Ogilvy
User Generated Content (UGC)
  • GOLD: Un Verano Sin Ti x Clasificados Online: Bad Bunny | Rimas Music
  • BRONZE: Jingle Challenge: Burger King Puerto Rico | De La Cruz / Ogilvy
Influencer Marketing
  • BRONZE: Bad Bunny Invita: Medalla Light / Cervecera de Puerto Rico / Rimas Music | DDB Latina Puerto Rico
Social Responsibility
  • SILVER: Instructores: Toyota de Puerto Rico | Badillo Saatchi & Saatchi
  • SILVER: Mejor Pégalo al Bucket: KFC | Arco Publicidad
  • BRONZE: Eladio Carrión x Eladio Cartón: Medalla Light / Cervecera de Puerto Rico / Rimas Music | DDB Latina Puerto Rico
  • BRONZE: The Most Wanted Tumbler: Liberty | Wunderman Thompson
  • BRONZE: Tití Recomendó: Empresas Fonalledas / Plaza Las Américas y Plaza Del Caribe | De La Cruz / Ogilvy
Data-Driven Media Strategy
  • GOLD: El Apagón: Aquí Vive Gente: Bad Bunny | Rimas Music
  • SILVER: Un Collab Por Los Corales: Medalla Light | DDB Latina Puerto Rico
  • BRONZE: Tenía que ser mujer: Garage Isla Verde | Sajo//McCann
  • BRONZE: Transformation: L'Oréal Professional Products | Sajo//McCann
  • BRONZE: Una Manita por Puerto Rico: Universal Insurance | Lopito, Ileana & Howie
New!
Gaming
  • BRONZE: Financial Lyrics: FirstBank | De La Cruz / Ogilvy
Digital User Experience and Interface Design (UX/UI)
  • BRONZE: Ninguna como la nuestra: Medalla Light | DDB Latina Puerto Rico
Sales Through Digital Channels
  • PLATA: Night Mission: Burger King Puerto Rico | De La Cruz / Ogilvy
Digital Innovation in Media Channels
  • BRONZE: A Taste of Puerto Rico: Medalla Light | The Electric Factory / DDB Latina Puerto Rico
New!
Innovative Use of Technology
  • No winners

This year’s award goes beyond the use of technology to recognize solutions being developed in Puerto Rico:

Tech Solution Development
  • GOLD: Mejor Pégalo al Bucket: KFC | Arco Publicidad
New!
The open call ends on Friday, March 1, 2024, and the Association offers a Last Chance Entry until March 8, 2024.
SUBMIT YOUR CASE

If you are an SME Active Member  or if you represent a non-profit organization, enter the Promo Code DSC-50 to receive a $50.00 discount on each nomination (the Last Chance entry fee of $175 will apply if you do not include the promo code on each registration).

2023 International Jury

Once again, a Local Jury selected the Shortlist and award winners were selected by an International Jury.
It’s important to mention that agency judges did not vote in categories where their clients or their client’s competitors were nominated.

About SME Puerto Rico

The Sales & Marketing Executives Association of Puerto Rico (SME) is a non-profit organization that brings together a community of more than 600 Marketing, Advertising, Media and Sales professionals from major corporations and local business, as well as College Students. In our efforts to further their professional development, throughout the year, the Association offers educational events focused on global trends and innovation, promotes Networking and Business opportunities, gives prestigious awards and commissions various research studies. Our membership is an investment in your professional career, as well as an excellent opportunity to network and expand your business opportunities.

Become a member today and save on your event’s registration!  Group discounts available.

SME Membership
2023-24 Board of Directors

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