Early Bird REGISTRATION: Get 15% OFF until March 27

B3 part 0f th3 SME Digital & Innovation Forum

In the dynamic world of digital marketing, the intersection between technology and humanity is redefining how brands connect, create, and inspire. This year, at the SME Digital & Innovation Forum: Algorithm Meets Humanity, we'll explore how artificial intelligence, data, and creativity converge to shape a more human future for our industry.

Through expert talks on AI, personalization, ethical innovation, and creative intelligence, attendees will gain powerful insights into how algorithms can enhance - not replace - the emotional connection between brands and people. Interactive sessions and digital showcases will bring these concepts to life, inviting participants to experience firsthand the balance between automation and authenticity.

In 2026, SME Digital expands in size, in reach, and in purpose.

Hosted by the Sales & Marketing Executives Association of Puerto Rico (SME), this premier event is the region's largest and most relevant gathering for digital marketing, advertising, and innovation.

3,000+

PARTICIPANTS

25+

SPEAKERS

70+

BRANDS / EXPO

35

AWARDS METALS

WHAT TO EXP3CT

The Forum has expanded to a two-day event, providing more comprehensive coverage and opportunities for attendees.

DAY 1: Wednesday, May 13

Hands-on workshops and masterclasses to dive deep into today's most important topics in the digital ecosystem, DIGI Talks & Expo Center. Day 1 is designed to energize and inspire emerging voices in the industry, with a strong focus on startups, entrepreneurs, content creators, and university students - alongside our core professional audience.

DAY 2: Thursday, May 14

The unveiling of the 2026 Digital Trends Study, keynote speakers, simultaneous sessions, DIGI Talks, SME Digital Awards, Expo Center & Networking Party. Day 2 centers on our core industry leaders, with a strong presence of local and national brands, digital and advertising agencies, technology and service providers, media companies, and key decision-makers - while continuing to engage startups, entrepreneurs, content creators, and university students.

Look Who's Speaking!

Meet the industry leaders, innovators, and experts who will be sharing insights, trends, case studies and real-world strategies at the SME Digital & Innovation Forum.

PROGRAM

WHO ATT3NDS?

Join us at the 2026 SME Digital & Innovation Forum - the ultimate networking opportunity to connect with potential clients, collaborators, and service providers. With more than 3,000 industry professionals expected, the event will gather a strong concentration of local and national brands, digital and advertising agencies, technology and service providers, and media companies, alongside a vibrant community of startups, entrepreneurs, content creators, and university students — creating a dynamic environment where established industry leaders and emerging talent connect and collaborate.

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SUBMIT YOUR CASE

The SME Digital Awards recognize outstanding, technology-driven digital strategies and campaigns created in Puerto Rico. Open to brands, agencies, publishers, startups, content creators, and tech developers, the awards honor original work that demonstrates excellence in digital marketing, advertising, and public relations, helping elevate credibility and industry recognition.

This year, the festival features three segments of categories, each designed to recognize different dimensions of excellence within the digital ecosystem:

Core
Categories

These categories represent the foundation of the Digital Awards and are open to agencies, companies, and non-profit organizations.

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Specialty Categories

These Categories recognize outstanding talent across developers, media, startups, and content creators shaping the digital landscape.

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Special Recognitions

No submission required.
The People’s Choice Award is selected by attendees, and the Best in Show may be awarded by the International Jury.

The 2026 Puerto Rico Digital Trends Study marks 21 years as a trusted source of insights on digital trends and consumer behavior in Puerto Rico. Based on a representative sample of 1,000 individuals, the study delivers key data on evolving habits, platform usage, and digital consumption.

Buyers receive a comprehensive PDF report with full findings, plus access to Estudios Técnicos advanced data visualization tool that enables custom cross-analysis by age, socioeconomic level, region, and gender.

RESERVE YOUR COPY

E-commerce, social commerce, and personalization

Artificial intelligence and algorithms

Creator economy and engagement

Influencers, podcasts & content consumption

Online advertising and promotions

New digital prime time, online and offline media usage

Social Media, online activities, apps & more...

At the SME Digital & Innovation Forum 2026, Anitza M. Cox from Estudios Técnicos will present the key findings from the latest study. This analysis will integrate updated local data on:

Puerto Rico’s premier gathering for digital trends,
innovation, and forward-thinking leaders in marketing,
advertising and technology.

About SME Puerto Rico

The Sales & Marketing Executives Association of Puerto Rico (SME) is a non-profit organization that brings together a community of more than 700 marketing, advertising, media and sales professionals from major corporations and local business, as well as entrepreneurs and college students. In our efforts to further their professional development, throughout the year, the Association offers educational events focused on global trends and innovation, promotes Networking and Business opportunities, gives prestigious awards and commissions various research studies. Our membership is an investment in your professional career, as well as an excellent opportunity to network and expand your business opportunities.

Become a member today and save on your event’s registration! Group discounts available.

SME MEMBERSHIP