Be part of the SME Digital & Innovation Forum
In the dynamic world of digital marketing, the intersection between technology and humanity is redefining how brands connect, create, and inspire. This year, at the SME Digital & Innovation Forum: Algorithm Meets Humanity, we'll explore how artificial intelligence, data, and creativity converge to shape a more human future for our industry.
Through expert talks on AI, personalization, ethical innovation, and creative intelligence, attendees will gain powerful insights into how algorithms can enhance - not replace - the emotional connection between brands and people. Interactive sessions and digital showcases will bring these concepts to life, inviting participants to experience firsthand the balance between automation and authenticity.
In 2026, SME Digital expands in size, in reach, and in purpose.
Hosted by the Sales & Marketing Executives Association of Puerto Rico (SME), this premier event is the region's largest and most relevant gathering for digital marketing, advertising, and innovation.
Hands-on workshops and masterclasses to dive deep into today's most important topics in the digital ecosystem, DIGI Talks & Expo Center. Day 1 is designed to energize and inspire emerging voices in the industry, with a strong focus on startups, entrepreneurs, content creators, and university students - alongside our core professional audience.
The unveiling of the 2026 Digital Trends Study, keynote speakers, simultaneous sessions, DIGI Talks, SME Digital Awards, Expo Center & Networking Party. Day 2 centers on our core industry leaders, with a strong presence of local and national brands, digital and advertising agencies, technology and service providers, media companies, and key decision-makers - while continuing to engage startups, entrepreneurs, content creators, and university students.
3,000+
PARTICIPANTS
25+
SPEAKERS
70+
BRANDS / EXPO
35
AWARDS METALS
Look Who's Speaking!
Meet the industry leaders, innovators, and experts who will be sharing insights, trends, case studies and real-world strategies at the SME Digital & Innovation Forum.
WHO ATTENDS?
Join us at the 2026 SME Digital & Innovation Forum - the ultimate networking opportunity to connect with potential clients, collaborators, and service providers. With more than 3,000 industry professionals expected, the event will gather a strong concentration of local and national brands, digital and advertising agencies, technology and service providers, and media companies, alongside a vibrant community of startups, entrepreneurs, content creators, and university students — creating a dynamic environment where established industry leaders and emerging talent connect and collaborate.
The 2026 Puerto Rico Digital Trends Study marks 21 years as a trusted source of insights on digital trends and consumer behavior in Puerto Rico. Based on a representative sample of 1,000 individuals, the study delivers key data on evolving habits, platform usage, and digital consumption.
Buyers receive a comprehensive PDF report with full findings, plus access to Estudios Técnicos advanced data visualization tool that enables custom cross-analysis by age, socioeconomic level, region, and gender.
At the SME Digital & Innovation Forum 2026, Anitza M. Cox from Estudios Técnicos will present the key findings from the latest study. This analysis will integrate updated local data on:
About SME Puerto Rico
The Sales & Marketing Executives Association of Puerto Rico (SME) is a non-profit organization that brings together a community of more than 700 marketing, advertising, media and sales professionals from major corporations and local business, as well as entrepreneurs and college students. In our efforts to further their professional development, throughout the year, the Association offers educational events focused on global trends and innovation, promotes Networking and Business opportunities, gives prestigious awards and commissions various research studies. Our membership is an investment in your professional career, as well as an excellent opportunity to network and expand your business opportunities.
Become a member today and save on your event’s registration! Group discounts available.
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