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BE part 0f thE SME Digital & Innovation Forum
In a world where technology makes reaching people easier than ever, earning their attention, trust, and loyalty remains one of marketing's greatest challenges. At the 2027 SME Digital & Innovation Forum: In Pursuit of Connection, we'll explore what truly drives people to choose a brand, trust it, and come back. Through local data, industry insights, and real-world perspectives, we'll examine how brands can turn digital opportunities into meaningful relationships and measurable business outcomes.
Through expert talks, practical insights, and interactive experiences, attendees will explore the forces shaping consumer decisions, from data and personalization to technology, innovation, and brand experiences. Across two days, the forum will bring together marketing and business professionals to exchange ideas, challenge perspectives, and put new approaches into practice while creating more opportunities to connect across the industry.
TWO DAYS. FOUR PILLARS. ONE INDUSTRY MOVING FORWARD.
Hosted by the Sales & Marketing Executives Association of Puerto Rico (SME), the SME Digital & Innovation Forum is the region's largest and most relevant gathering for digital marketing, advertising, and innovation. Bringing together industry leaders, marketing professionals, and brands, this two-day experience explores the strategies, technologies, and consumer behaviors shaping the future of business and marketing.
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Artificial intelligence, automation, human oversight and personalization.
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Brand differentiation, behavioral science, culture and consumer insights.
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Advertising, audience retention, creator economy and video convergence.
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Analytics, consumer trust, AI governance and regulatory frameworks.
CALL FOR SPEAKERS
Have insights, expertise, or experiences worth sharing? We're looking for industry leaders, innovators, and professionals with fresh perspectives, practical knowledge, and real-world success stories to take the stage at the 2027 SME Digital & Innovation Forum: In Pursuit of Connection.
If your ideas can challenge perspectives, inspire meaningful conversations, and contribute to the future of marketing, technology, and business, we want to hear from you.
WHO ATTENDS?
Join us at the 2027 SME Digital & Innovation Forum, where marketing, technology, advertising, and business professionals come together to exchange ideas, explore new opportunities, and build valuable industry connections.
The event brings together local and national brands, digital and advertising agencies, technology and service providers, media companies, entrepreneurs, startups, content creators, and university students. Across two days, attendees gain access to a dynamic community of industry leaders, decision-makers, and emerging talent — creating opportunities to collaborate, share knowledge, and build relationships that move business forward.
The SME Digital Awards celebrate outstanding digital strategies, campaigns, and creative work developed in Puerto Rico. Recognizing excellence in digital marketing, advertising, and public relations, these awards highlight the innovation, creativity, and impact shaping the island's digital industry.
Open to brands, agencies, publishers, startups, content creators, and technology developers, the awards provide an opportunity to showcase exceptional work, gain industry recognition, and elevate the standards of the digital ecosystem.
The call for entries for the 2027 SME Digital Awards is coming soon! Stay tuned for the official announcement and get ready to showcase your best work.
The 2026 Puerto Rico Digital Trends Study marks 21 years as a trusted source of insights on digital trends and consumer behavior in Puerto Rico. Based on a representative sample of 1,000 individuals, the study delivers key data on evolving habits, platform usage, and digital consumption.
Buyers of the full study will receive a comprehensive PDF report with full findings, plus access to Estudios Técnicos advanced data visualization tool that enables custom cross-analysis by age, socioeconomic level, region, and gender.
At the SME Digital & Innovation Forum 2026, Anitza M. Cox from Estudios Técnicos will present the key findings from the latest study. This analysis will integrate updated local data on:
About SME Puerto Rico
The Sales & Marketing Executives Association of Puerto Rico (SME) is a non-profit organization that brings together a community of more than 700 marketing, advertising, media and sales professionals from major corporations and local business, as well as entrepreneurs and college students. In our efforts to further their professional development, throughout the year, the Association offers educational events focused on global trends and innovation, promotes Networking and Business opportunities, gives prestigious awards and commissions various research studies. Our membership is an investment in your professional career, as well as an excellent opportunity to network and expand your business opportunities.
Become a member today and save on your event’s registration! Group discounts available.
