MAY.16.24
Puerto Rico Convention Center
MAY.16.24 / Puerto Rico Convention Center

Attend the SME Digital & Innovation Forum: Amplified Intelligence

In today's dynamic digital landscape, technological innovations continually reshape our operational landscape. As we navigate this evolving environment, it's crucial to acknowledge the coexistence of technology and human intellect.

Join us at this year’s event, Amplified Intelligence, where we'll explore the convergence of human intellect and technology within the field of sales & marketing to discuss cutting-edge topics like AI, Convergence TV, Mixed Reality, Livestream Commerce, Influencer Marketing, Funnel Hacking, and more.

Hosted by the Sales & Marketing Executives Association of Puerto Rico (SME), this premier event is the region's largest and most relevant gathering for digital marketing, advertising, and innovation. With a stellar lineup of speakers, insights from the 2024 Puerto Rico Digital Trends Study, and unparalleled networking opportunities, you'll acquire the knowledge and inspiration essential to remain at the forefront of industry advancements. Join us in unlocking the combined potential of human ingenuity and technological capabilities for smarter business strategies.

Registration Fee: $200 SME Member  |  $250 Co-Worker of an SME Member  |  $275 General Public.

Registration Fee increases 10% on May 11th.  

Register Here

Look Who's Speaking!

Shawn Makhijani

SVP of Business Development & Strategy
NBC UniversalTelevision & Streaming and NBC Spot On

Anitza M. Cox

DIRECTOR  SOCIAL ANALYSIS AND POLICY DIVISION
ESTUDIOS TÉCNICOS, INC.

Scott J. Brinker

Editor, chiefmartec.com
VP Platform Ecosystem,
HubSpot

Camila Romero

Managing director
The Electric Factory, uruguay

Verónica Avilés

eCommerce Strategist, Author, Podcaster & Speaker

Alex Thilen

Co-Founder & VP of Digital Strategy
Opascope

Paola Rojas Figuera

Manager, Influencer Marketing
Loud And Live

Hansel J. López

VP Business Analytics
Loud And Live

Jorge Pabón "El Molusco"

Pamela Noa

Héctor José Torres "De PlayMaker"

Manuel Calderón

director
v2a CONsulting

Xavier Diví

director
v2a CONsulting

Viridiana Bejar

Commercial director
iion

Maristella Collazo-Soto, LL.M

Capital partner
Ferraiuoli, LLC

Dyanis De Jesús

Head of Marketing and Creative @ INNOVERA.ai & Author of Puerto Rico Creativo

Joshua Castro

Content Creator
Soy un Glitch LLC

Elena Manrara

Merchant Business Director
Evertec

Nathalia Fernández

Regional Sales Director CAC
Spotify Advertising, Entravision

Idalis Montalvo

President, SME Puerto Rico
VP of Marketing & Public Relations,
Oriental  

Aisha Burgos

Director, 2024 Organizing Committee
VP of Technology Partnerships,
NUMATEC

Celeste Martínez, MC

Digital Marketing/Social Media Professor and Curriculum Designer in Higher Education

Francisco “Hambo” López, MC

Founder & Host
Yo Soy un Gamer

Obed Borrero, MC

"El Tech Guru" CEO & President Virtualizate.Net

Juan Carlos Pedreira, MC

Partner/digital strategist
Social Business hub, inc.

Jasond Calderón, MC

Actor & Producer

Jay Fonseca

Journalist, Radio Host, Lawyer, and Political Analyst

View Program
More speakers will be announced soon!

2024 Puerto Rico Digital Trends Study

With a sample size of 1,000 people representative of Puerto Rico’s population by gender, age, geographic region, and socioeconomic level, the 2024 Puerto Rico Digital Trends Study findings will offer valuable statistical data about digital trends and behavior of consumers in Puerto Rico.  Buyers will receive a General Population Results Report and access to the Data Visualization Tool from Estudios Técnicos, Inc.  Fieldwork will take place from February to April 2024. For Marketing, Advertising and Media professionals, as well as Companies, Government and Academia, the Study provides vital information when developing digital and business strategies.

Reserve you Copy

2024 SME Digital Awards

Through the SME Digital Awards, the Sales and Marketing Executives Association of Puerto Rico recognizes best in class technology-based strategies and campaigns developed in Puerto Rico for local and international markets. For 2024, both local campaigns and campaigns developed in Puerto Rico for international markets, competed across all the categories.  A Local Jury voted for the Shortlist and award winners were selected by an International Jury.

To see the Winners of this edition of the festival, click on each category:

Social Platform Campaign
  • SILVER: Burger King, La Casa de PR: BurgerKing | De La Cruz/Ogilvy
  • SILVER: Hackeando el Margarita Day: TacoBell | Arco Publicidad
  • BRONZE: Añade una Silla:  Universal | Lopito, Ileana & Howie
  • BRONZE: Mountain Faces:  Kía Puerto Rico | DDB Latina Puerto Rico
Branded Content
  • GOLD: Fuego Menú: Burger King | De La Cruz/Ogilvy
  • GOLD: Primero La H: La H | Rimas Music | DDB Latina Puerto Rico
  • SILVER: MicDrop: La H | Rimas Music | DDB Latina Puerto Rico
  • SILVER: Time, Captured: Don Q | DDB Latina Puerto Rico
  • BRONZE: Somos Seguros EN Vida: Triple-S | Contáctica
User Generated Content (UGC)
  • BRONZE: Born to Mix: Absolut | SUP3RNOVA
Influencer Marketing
  • GOLD: Mic Drop: La H | Rimas Music | DDB Latina Puerto Rico
  • SILVER: Hackeando el Margarita Day: Taco Bell | Arco Publicidad
  • SILVER: Whopper vs. WhoppeL: Burger King | De La Cruz/Ogilvy
  • BRONZE: Burger King, La Casa de PR: Burger King | De La Cruz/Ogilvy
  • BRONZE: Buuoy: Liberty Puerto Rico | WILD FI Puerto Rico
  • BRONZE: Un regreso a clases inolvidable es posible: Walmart Puerto Rico | DDB Latina Puerto Rico
Social Responsibility
  • GOLD: Cuidemos las Tetas: Sociedad Americana Contra el Cáncer | Lopito, Ileana & Howie
  • SILVER: Jingle Therapy: Asociación de Alzheimer de Puerto Rico | VML
  • BRONZE: Calles con Nombre de Mujer: Garage Isla Verde | Sajo//McCann
  • BRONZE: Healthy Miles: Garage Isla Verde | Sajo//McCann
  • BRONZE: Listos 101: Oriental | Lopito, Ileana & Howie
Data-Driven Media Strategy
  • SILVER: SKAI: NUC University | WILD FI Puerto Rico
  • BRONZE: The Authentic Campaign: Banco Popular de Puerto Rico | Contáctica
  • BRONZE: The Credit Match: Banco Popular de Puerto Rico | Contáctica
New!
Gaming
  • BRONZE: Papá Primero: L'Oréal Caribe | YSL, Ralph Lauren & Giorgio Armani | SUP3RNOVA
  • BRONZE: Parranda Sí Puedo: Oriental | Lopito, Ileana & Howie
Digital User Experience and Interface Design (UX/UI)
  • GOLD: Pasaporte a la Aventura: Compañía de Turismo de Puerto Rico | KIS
  • BRONZE: Busca Pasteles: Medalla Light | DDB Latina Puerto Rico
    Sales Through Digital Channels
    • GOLD: Cheeseburger Day: McDonald’s | DDB Latina Puerto Rico
    • SILVER: De Pueblo a tu casa con GE Appliances: GEA | Lopito, Ileana & Howie
    MEDIA CHANNELS DIGITAL INNOVATION:
    • Shortlist only.
    New!
    Innovative Use of Technology
      • GOLD: Re/Usables: SuperMax | De La Cruz/Ogilvy
      • BRONZE: #ChateaConPlatea: PlateaPR | Red Ventures Puerto Rico – PlateaPR
      • BRONZE: BombaGPT: Coors Light | VML
      • BRONZE: La Esquina de la Innovación: Chocoramo | Contáctica

      This year’s award goes beyond the use of technology to recognize solutions being developed in Puerto Rico:

      Tech Solution Development
      • GOLD: Pasaporte a la Aventura: Compañía de Turismo de Puerto Rico | KIS
      • GOLD: Re/Usables: SuperMax | De La Cruz/Ogilvy
      New!
      The open call ends on Friday, March 1, 2024, and the Association offers a Last Chance Entry until March 8, 2024.
      SUBMIT YOUR CASE

      If you are an SME Active Member  or if you represent a non-profit organization, enter the Promo Code DSC-50 to receive a $50.00 discount on each nomination (the Last Chance entry fee of $175 will apply if you do not include the promo code on each registration).

      2024 International Jury

      Once again, a Local Jury selected the Shortlist and award winners were selected by an International Jury.
      It’s important to mention that agency judges did not vote in categories where their clients or their client’s competitors were nominated.

      Andrea Natalia Vega

      Associate Creative Director David&Goliath

      César Chávez Cárdenas

      Strategy Director
      Ogilvy

      Ingrid Otero

      Head of Spotify Pan Latam Entravision, Spotify

      Juan Francisco Gutierrez

      Creative Director
      We Believers

      Martin Latrechina

      HeadFounder& CEO Jacarandá

      Michael De Jesús

      Vice President & Associate Creative Director
      FCB HEALTH NY

      Miguel Rios Berrios

      Founder & Chief Technology Officer
      Parcha

      Nathalia Fernández

      Regional Sales Director Central America & Caribbean
      Entravision, Spotify

      Patty Yunén Latour

      Regional Director
      Growth Digital, Google

      Rafael García

      Chief Marketing Officer
      Numatec

      Rina Herrero

      Senior Manager Integrated Marketing
      Whirlpool Corporation

      Glory Rosado

      President, Local Jury
      VP Client Service
      BBDO Puerto Rico

      About SME Puerto Rico

      The Sales & Marketing Executives Association of Puerto Rico (SME) is a non-profit organization that brings together a community of more than 600 Marketing, Advertising, Media and Sales professionals from major corporations and local business, as well as College Students. In our efforts to further their professional development, throughout the year, the Association offers educational events focused on global trends and innovation, promotes Networking and Business opportunities, gives prestigious awards and commissions various research studies. Our membership is an investment in your professional career, as well as an excellent opportunity to network and expand your business opportunities.

      Become a member today and save on your event’s registration!  Group discounts available.

      SME Membership
      2023-24 Board of Directors

      Contact us

      Thank you! Your submission has been received!
      Oops! Something went wrong while submitting the form.
      Meet Our Sponsors!
      Media Partners
      Previous events