In the dynamic world of digital marketing, immersive experiences are redefining how brands connect with their audiences. This year, at the SME Digital & Innovation Forum: Immersive Island, we are creating a space where innovation and technology converge to inspire industry leaders. Through expert talks on Artificial Intelligence, immersive experiences, media optimization, and strategic collaborations with influencers, we will explore how these emerging trends are transforming the industry. Attendees will be able to immerse themselves in interactive experiences that not only educate but also provide a glimpse into the future of digital marketing.
Hosted by the Sales & Marketing Executives Association of Puerto Rico (SME), this premier event is the region's largest and most relevant gathering for digital marketing, advertising, and innovation. With a stellar lineup of speakers, insights from the 2025 Puerto Rico Digital Trends Study, and unparalleled networking opportunities, you'll acquire the knowledge and inspiration essential to remain at the forefront of industry advancements.
Registration Fee: $215 SME Member | $260 Co-Worker of an SME Member | $285 General Public.
Registration Fee increases 10% on May 10th, 2025.
Director, social analysis and policy division
Estudios Técnicos, Inc.
Creative strategist lead panlatam
TikTok
Marketing expert & Bestselling author of the end of marketing: humanizing your band in the age of social media and ai
commercial vp northern cone
Growth Digital
founder & General Manager
Jacarandá, Comunicación y Tecnología
president, expo caribe
founder, yo soy un gamer
Research & insight manager latam
Teads
Specialist in Market Research, Insights, and Brand Communication
founder & chief ai builder
Kemeny Studio
Soy un Glitch
senior marketing director
Triple-S
chief creative officer
Contáctica
head of data intelligence
Contáctica
creative director
Contáctica
partner / digital strategist
Social Business Hub
Vp of marketing
Encanto Restaurants
Sme president
Country manager
Aleph
Organizing committee director
Tech guru
The 2025 Puerto Rico Digital Trends Study marks 20 years of delivering essential data on digital trends and consumer behavior in Puerto Rico. Since 2005, this study has been a trusted resource for businesses, agencies, government, and academia, providing valuable insights to shape strategic decision-making. Based on a representative sample of 1,000 people, buyers will receive a comprehensive PDF report detailing key findings from the general population. Additionally, they will gain exclusive access to the Data Visualization Tool from Estudios Técnicos, Inc., enabling customized data analysis by age, socioeconomic level, region, and gender. Leverage these insights to refine your digital and business strategies for success in the evolving market.
Join us at the 2025 SME Digital & Innovation Forum – the ultimate networking opportunity for connecting with potential clients and service providers! With over 1,200 industry professionals expected, the event will bring together a diverse mix of attendees, including representatives from national and local brands, digital and advertising agencies, technology and service providers, media companies, startups, universities, non-profits, and more.
Through the SME Digital Awards, the Sales and Marketing Executives Association of Puerto Rico recognizes best in class technology-based strategies and campaigns developed in Puerto Rico for local and international markets. Once again, a Local Jury selected the Shortlist and award winners were selected by an International Jury.
Look who made the Shortlist:
SHORTLISTS:
1. Detrás del Regalo: Coordinadora Paz Para Las Mujeres | BBDO Puerto Rico
2. Gracias por tu Navidad: Universal | Lopito, Ileana & Howie
3. LoopHotel: Cerveza La H | Rimas Music y DDB Latina Puerto Rico
4. Los Ayudantes de Plaza: Plaza Las Américas y Plaza Del Caribe | De La Cruz / Ogilvy
5. París, Mayagüez: Medalla Light | DDB Latina Puerto Rico
6. Recetas de la Tierra: Diageo / Don Julio | De La Cruz / Ogilvy
7. The Trackedlist: Bad Bunny | Bad Bunny, Rimas Music y DDB Latina Puerto Rico
8. The Wave is Coming! White Claw PR | CGV Creative Group (Imagenda PR)
9. Todos Entonao's: Taco Bell | Arco Publicidad
SHORTLISTS:
1. Arcadia Battle Royale 2024: Yo soy un Gamer / Arcadia Battle Royale | Yo soy un Gamer (Expo Caribe, Inc.)
2. Demands for Giving: Giving Tuesday | De La Cruz | Ogilvy y Culture Create
3. El Llamado de Gallo The Producer: Taco Bell | Arco Publicidad
4. El Mejor Whopper de la Historia: Burger King Puerto Rico | De La Cruz | Ogilvy
5. El Outfit de Bryan: Point Guard | Lopito, Ileana & Howie
6. Hazlo Pro: Ceravé | DDB Latina Puerto Rico & DOT
7. Jota Uve: Cold Stone Creamery | HIT Interactive Marketing Group
8. KFC Muslo & Cadera: KFC | Arco Publicidad
9. LoopHotel: Cerveza La H | Rimas Music y DDB Latina Puerto Rico
10. Los Juegos del Sabor: Palo Ready | P2P Marketing Agency
11. Plateando tu futuro financiero: Banco Popular de Puerto Rico & Platea | Contáctica
12. Summon Your Treat: Burger King Puerto Rico | De La Cruz | Ogilvy
13. Todos Entonao’s: Taco Bell | Arco Publicidad
SHORTLISTS:
1. Arprobado por Papá: Garage Isla Verde | Sajo // McCann
2. BK Servi-Horse: Burger King Puerto Rico | De La Cruz | Ogilvy
3. De la Tierra a la Mesa: Compañía de Turismo de Puerto Rico | JSD Agency
4. El Llamado de Gallo The Producer: Taco Bell | Arco Publicidad
5. El Orgullo nos Conecta: T-Mobile Puerto Rico | DDB Latina Puerto Rico y The Big Think Group
6. First Blind Instructor: Toyota de Puerto Rico | Publicis Groupe
7. La Gran Juguetería de Walmart (ft. Los Mocosos): Walmart Puerto Rico | DDB Latina Puerto Rico
8. Pancierto: Burger King Puerto Rico | De La Cruz | Ogilvy
9. París, Mayagüez: Medalla Light | DDB Latina Puerto Rico
10. Spicy Reviews: Diageo / Smirnoff Spicy Tamarind | De La Cruz | Ogilvy
11. Summon Your Treat: Burger King Puerto Rico | De La Cruz | Ogilvy
12. The AIsland: Triple-S | Contáctica
SHORTLISTS:
1. El poder de las excusas: Miller Lite | P2P Marketing Agency
2. Medalla Drinkers Know: Medalla Light | DDB Latina Puerto Rico
3. The Trackedlist: Bad Bunny | Bad Bunny, Rimas Music y DDB Latina Puerto Rico
SHORTLISTS:
1. Aporta con ATH Móvil: ATH Móvil | Chat Agency
2. Clásicos del Fraude: Duetos AI: Oriental | Lopito, Ileana & Howie
3. Nuestro cabello es historia, nuestro cabello es poder: Mizani | DDB Latina Puerto Rico
SHORTLISTS:
1. Car Parts for Life: Fundación Stefano | De La Cruz | Ogilvy
2. Demands for Giving: Giving Tuesday | De La Cruz | Ogilvy & Culture Create
3. Detrás del Regalo: Coordinadora Paz Para Las Mujeres | BBDO Puerto Rico
4. Pancakes contra el Cáncer de Seno: Sociedad Americana contra el Cáncer | Lopito, Ileana & Howie
SHORTLISTS:
1. Start your next level: Holberton Coding School | Volta
SHORTLISTS:
1. Widen the Circle: Jameson | SUP3RNOVA
SHORTLISTS:
1. Aporta con ATH Móvil: ATH Móvil | Chat Agency
2. Aprobado por Papá: Garage Isla Verde | Sajo // McCann
3. Leap Day: McDonald's | DDB Latina Puerto Rico
SHORTLISTS:
1. BK In Motion: Burger King Puerto Rico | De La Cruz | Ogilvy
2. DoorDash le llega: DoorDash Puerto Rico | Contáctica
3. Güiro Cooler: Coors Light | VML Puerto Rico
4. Junte Boricua: GFR Media | Populicom
5. La Casa de Point Guard: Point Guard | Lopito, Ileana & Howie
6. Sync & Scale: Mazda | WILD FI PR
7. Toque Humano: Universal | Lopito, Ileana & Howie
SHORTLISTS:
1. Del Click a la Sintonía: ABC y el Poder de la Conexión Digital para la TV | ABC Puerto Rico
2. Double Date: Radio Isla 1320 | Media Power Group, Inc.
3. Plateando tu futuro financiero: Banco Popular de Puerto Rico & Platea | Contáctica
4. Puerto Rico Decide: Liderando la Innovación Digital para el Futuro del Voto en Puerto Rico | GFR Media
SHORTLISTS:
1. Widen the Circle: Jameson | SUP3RNOVA
2. The Delicious Curse of BK: Burger King Puerto Rico | De La Cruz | Ogilvy
3. Un Agente Virtual, Un Agente de Cambio: Comisión Estatal de Elecciones de Puerto Rico | Influmedia
SHORTLISTS:
1. El Instalador Virtual: Liberty Puerto Rico | Fire Creative
2. Un Agente Virtual, Un Agente de Cambio: Comisión Estatal de Elecciones de Puerto Rico | Influmedia
SHORTLISTS:
1. ¡Está incluido! Toyota Care: Toyota Dealer Association | Publicis Groupe
2. El Orgullo nos Conecta: T-Mobile Puerto Rico | DDB Latina Puerto Rico y The Big Think Group
3. Friendly Reminders: Universidad Ana G. Méndez | Fire Creative
4. Gracias por tu Navidad: Universal | Lopito, Ileana & Howie
5. Güiro Cooler: Coors Light | VML Puerto Rico
6. Historias en Movimiento: Autoridad de Transporte Integrado | De La Cruz | Ogilvy
7. Junte Boricua: GFR Media | Populicom
8. Medalla Drinkers Know: Medalla Light | DDB Latina Puerto Rico
9. Pancakes contra el Cáncer de Seno: Sociedad Americana contra el Cáncer | Lopito, Ileana & Howie
10. Redescubre Ponce: Visit Ponce | Populicom
11. Sonriamos Juntos por la Salud Mental: MMM | Lopito, Ileana & Howie
12. The Delicious Curse of BK: Burger King Puerto Rico | De La Cruz | Ogilvy
If you are an SME Active Member or if you represent a non-profit organization, enter the Promo Code DSC-50 to receive a $50.00 discount on each nomination (the Last Chance entry fee of $175 will apply if you do not include the promo code on each registration).
NOMINATE YOUR TEAM’S BEST WORK!
ENTRY DEADLINE: February 28, 2025 | LAST CHANCE: March 7, 2025
The Sales & Marketing Executives Association of Puerto Rico (SME) is a non-profit organization that brings together a community of more than 600 Marketing, Advertising, Media and Sales professionals from major corporations and local business, as well as College Students. In our efforts to further their professional development, throughout the year, the Association offers educational events focused on global trends and innovation, promotes Networking and Business opportunities, gives prestigious awards and commissions various research studies. Our membership is an investment in your professional career, as well as an excellent opportunity to network and expand your business opportunities.
Become a member today and save on your event’s registration! Group discounts available.
Hosted by the Sales & Marketing Executives Association of Puerto Rico (SME), this premier event is the region's largest and most relevant gathering for digital marketing, advertising, and innovation.
With a stellar lineup of speakers, insights from the 2025 Puerto Rico Digital Trends Study, and unparalleled networking opportunities, you'll acquire the knowledge and inspiration essential to remain at the forefront of industry advancements. Join us in unlocking the combined potential of human ingenuity and technological capabilities for smarter business strategies.
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